Bursting Through The Bubble: Keeping Fans In Seats When There Aren’t Any

The pandemic has affected us all. Adjustments have been made to how we operate, connect and build relationships. And if you’re looking for large, real-world examples of these adjustments, look no further than the world of sports.

Sports teams, leagues and games have had to pivot, regroup and strategize as they’ve adjusted to not only what rival teams have thrown at them but also the pandemic. But how does it feel to be working in those bubbles? What happens when a player or team member gets sick? How can they keep their fans engaged when they can’t come to the games? 

Join CPRS Manitoba as we learn how Winnipeg’s major sports teams have dealt with these ever-changing times. 

CPRS Manitoba will be joined by:

Scott Brown – The Winnipeg Jets, Senior Director, Hockey Communications

Darren Cameron – The Winnipeg Blue Bombers, Senior Director of Public and Player Relations

Andrew Collier – The Winnipeg Goldeyes, General Manager

We’ll take a deep dive into:

  • How to keep audiences engaged when they aren’t physically there
  • Effective use of different communication channels
  • Managing brand and brand identity during the pandemic

Learn tips and tricks on communicating and engaging your audiences and apply them to your communications strategies.

Date and Time

Tue, November 17, 2020

12:00 PM – 1:00 PM CST

Sign up here: https://www.eventbrite.com/e/bursting-through-the-bubble-keeping-fans-in-seats-when-there-arent-any-tickets-126826662963

Making Communications Accessible

Join CPRS Manitoba as we delve into the ‘how’ of making communications accessible in your organization.

About this Event
The Accessibility for Manitobans Act has changed the way organizations are required to present information. It’s communicators, PR professionals and human resources departments that are leading and implementing changes. It’s important that all organizations large and small embrace this change.

Have you been wondering where to start? And how? Have you begun updating your practices, but want to do more?

Whether it’s on your digital and public-facing platforms, from a customer service standpoint, or employee standards, you’ll walk away with clear direction and takeaways as to how you can make your organization’s communications tools accessible to everyone. Plus, we’ll hear from the Canadian Museum for Human Rights about what they’re doing to increase accessibility on their digital platforms.


Accessibility for Manitobans: Everyone Benefits

Yutta Fricke, Executive Director – Manitoba Disabilities Issues Office

Yutta’s presentation has been specifically crafted to inform public relations professionals and those who work for Manitoba organizations about how new accessibility laws affect public expectations.

  • What is the Accessibility for Manitobans Act? And how does it impact employment standards and customer service requirements?
  • How to identify and overcome barriers to accessibility
  • What you can do in your own organization – practical ways of enhancing accessible communications.

Accessibility at the Canadian Museum for Human Rights

Scott Gillam, Manager, Digital Platforms – Canadian Museum for Human Rights

Over the last decade, the Canadian Museum for Human Rights has developed into one of the most accessible museums in the world. This presentation will provide perspectives and insights into the use of technology and inclusive design in the context of storytelling and experience design at the museum.

Scott Gillam is the leader of digital experience design & storytelling at the Canadian Museum for Human Rights with a focus on emerging technology; software development, websites, enterprise content management, mobile, AR, VR, and in-gallery digital installations.

The event location is wheelchair accessible. If you have any specific accommodation needs please contact us at info@cprs.mb.ca at least 72 hours before the event to ensure availability. 

Thu, March 5, 2020
7:30 AM – 9:30 AM CST
Winnipeg Winter Club,

To book your tickets Click here

Holiday Mixer + Social Event: 2nd Annual Nutcrackers & Networking – December 4, 2019

CPRS Holiday Mixer

CPRS Manitoba and IABC Manitoba invite you to join us for our annual holiday mixer and social event: Nutcrackers & Networking!



Wednesday, December 4, 2019

5:30 – 8 p.m.

Royal Winnipeg Ballet

380 Graham Avenue

Drinks, appetizers, door prizes and festive fun! Mix and mingle with fellow communicators, make new connections, and celebrate the holiday season.

Tickets $28 each.

Ticket price includes appetizers and one drink ticket. A cash wine and beer bar will also be available.

To book your tickets Click here


Election Reflection – Brand, Negativity, Public Opinion and Why it Matters – November 15, 2019

Join us for a panel discussion with experts as we take a deep dive into communications across the political landscape.

About this Event

With the provincial and federal elections behind us, Manitobans have experienced their fair share of political campaigns. Communications, branding, and public relations are no strangers to the political world and comprise essential elements of all campaigns – political or not.

We all know too well that these campaigns can be far from positive. But when do they cross the line in the court of public opinion? When do the spokespeople go too far and affect the brand and ultimately public perception of leaders and parties? And what do you do afterwards? What steps can you do beforehand? These questions and dilemmas are faced by communications professionals every day, across all industries.

Join us as moderator Adam Dooley, President of Dooley PR & Marketing leads a dynamic panel discussion.

The panelists:

Mary Agnes Welch – Principal, Probe Research

David Leibl – Communications strategist & Principal of Guidepost Strategies

Michelle Finley – Veteran communications professional and community leader

We’ll take a deep dive into:

  • Message framing and the best way to do it.
  • How your spokesperson is connected to your brand and more importantly, your audience.
  • Responding to the media – do you always have to?
  • Public pressure and how to respond honestly while maintaining brand position.


Friday, November 15, 2019
7:30 AM – 10:00 AM CST

The Met, 281 Donald Street
Winnipeg, MB R3C 1M9

To book your tickets Click here


Join us for our first Brews & News of the season as we chat everything you’ve ever wanted to know about accreditation but were afraid to ask – October 8, 2019










At this casual get-together, we’ll cover the details of the year-long accreditation process that will test your proficiency in all areas of public relations and communications.

If you’re a mid-level public relations pro wanting to take your career to the next level, you’re invited to join us to learn about the value of achieving the Accredited in Public Relations (APR)® designation.

Current APRs are encouraged to join us to share their accreditation journey with practitioners who are considering the challenge.

We’ll also present an overview of the APR maintenance program, which demonstrates commitment to continued training, development and leadership in public relations, ensuring the APR designation retains its relevancy and value in our ever-changing profession.

The APR has been a respected measure of professional experience and competence in the PR field for more than 50 years. Once earned, it distinguishes you as being committed to the highest professional standards.

APRs earn 0.5 maintenance units for attending this event.

Are you ready to take your career to the next level?


Tuesday, October 8, 2019
6:00 PM – 8:00 PM CDT
Smith, 75 Forks Market Road
Winnipeg, MB R3C OA2
Register now

Please note that admission is free, but food and beverage costs are the responsibility of the attendees.

CPRS Manitoba Fall Mixer – September 24, 2019

You’re Invited!


CPRS Manitoba is pleased to invite you to our fall mixer and networking event.

Join us at Brazen Hall Kitchen & Brewery

This is a perfect opportunity to connect with public relations and communications professionals working in a variety of industries throughout the city. Members and non-members welcome!

Cash bar available.


Tuesday, September 24, 2019

5:00 PM – 8:00 PM CDT

Brazen Hall Kitchen & Brewery

800 Pembina Highway

Winnipeg, MB R3M 2M7

Register now


Connecting with Confidence

Register here

Networking is tough. Connecting with confidence is the key to success in a community with Winnipeg’s unique characteristics: small, tight-knit, and filled with opportunity. It’s rewarding to learn how even seasoned professionals find networking a challenge.
Join us for a panel discussion and networking event featuring three guest speakers:

  • Theresa Oswald: CEO of Doctors Manitoba
  • Chris Albi: Instructor and Media Relations Professional
  • Carly Edmundson: Executive Director of Marketing & Communications, CentrePort Canada.

Light snacks provided. Little Brown Jug’s “1919” Beer is available at cash bar.

Come learn great tips from Winnipeg’s best networkers.


Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy

Register here (now with student discount)

On April 6, 2018, the unimaginable happened when the Humboldt Broncos bus collided with a semi-truck at a quiet remote intersection in northeast Saskatchewan. Sixteen of the twenty-nine people on the bus were killed – the remaining thirteen were left with lasting physical and emotional scars.

Worldwide media descended on Humboldt and thousands of shocked and saddened people from near and far inundated the team, families and community with heartfelt condolences, financial support and gifts.

The team’s volunteer directors were quickly overwhelmed and at wits end trying to support the families, manage the crisis and respond to questions – all while themselves grieving the loss of so many from their closely-knit team. No crisis plan existed; website and social media passwords were known only to people who were lost in the crash; families, fans, the community and the hockey world were demanding answers; hundreds of reporters were calling incessantly. The world was watching….

That was the situation that the team from Takt Communications stepped into when they began working with the Humboldt Broncos organization immediately after the crash. The tragedy and its aftermath became one of the most widely publicized stories in Canadian history and, almost a year later, continues to be actively covered by media organizations around the world.

Some of the take-aways from the presentation include:

  • Communications Triage – learn how the Takt team quickly determined communications priorities and assigned tasks under tight time constraints and with world’s media on the doorstep.
  • The Crisis Within the Crisis – learn how the lack of crisis communication plan and the dispersed group of grieving families greatly complicated crisis management efforts, and how this issue was overcome.
  • Keeping the World on Your Side – the hockey community came together in a huge way to support the Humboldt Broncos. Hear about the heartwarming outpouring of support from empathetic hockey fans from around the world and the challenges that were faced accommodating requests, managing the financial and in-kind gifts, and showing the appropriate gratitude.

About Grant Bastedo, APR:

Grant is travelling across Canada in 2019 sharing the lessons he and his team learned while managing the April 6, 2018 Humboldt Broncos crisis. His presentation “Staying Strong: Crisis management lessons learned in the midst of the Humboldt Bronco tragedy” will give you a behind the scenes look of what it’s like to deal with a major crisis and how Takt’s small team overcame seemingly insurmountable issues under intense time pressures.

After 28 years working in public relations and communications, Grant is no stranger to crisis management. However, nothing had prepared him for the magnitude and scope of this tragedy – every other crisis paled in comparison. Grant’s presentation shares insights, so others may be better prepared when they experience crisis situations.

Brews & News: Brand Perception – The Good, the Bad and Everything in Between


On January 30, join us at Rae & Jerry’s for our first Brews & News of 2019!

Registration Closed

Grab a beverage, a bite to eat and join our conversation on brand perception – the good, the bad and everything in between! Mary Agnes Welch, principal at Probe Research Inc. and former Winnipeg Free Press journalist, will guide an engaging conversation on what happens when your brand takes a turn for the good or the bad in the court of public perception. Bring your best examples and we’ll let the discussion begin.

About our Facilitator

Mary Agnes Welch joined Probe Research in 2016 and provides qualitative and quantitative research and strategic advice to a range of private, public and not-for-profit clients. Before that, she spent 14 years as an award-winning reporter at the Winnipeg Free Press, covering city hall, the Manitoba legislature and finally the public policy beat. She specialized in using data, documents and advanced research methods to tackle some of Manitoba’s most complex policy issues, including child welfare, housing and energy.

Mary Agnes earned an honours undergraduate history degree from the University of Alberta and a master’s degree from Columbia University’s journalism school. In 2012, she was one of four Canadian journalists chosen for a year-long Southam journalism fellowship at the University of Toronto’s Massey College, where she studied Indigenous issues, urban planning and political science. Mary Agnes is the former national president of the Canadian Association of Journalists. She was active in her union, Unifor, locally and nationally for many years while at the Free Press.

Please note that admission is free, but food and beverage costs are the responsibility of the attendees.

Holiday Mixer + Social Event: Nutcrackers and Networking

CPRS Manitoba and IABC Manitoba invite you to join us for our annual holiday mixer and social event: Nutcrackers & Networking!

Register here

Thursday December 6, 2018

5:30 – 8 p.m.

Royal Winnipeg Ballet

380 Graham Avenue

Drinks, appetizers, door prizes and festive fun! Mix and mingle with fellow communicators, make new connections, and celebrate the holiday season.

Tickets $25 each.

Ticket price includes food and one drink ticket. A cash wine and beer bar will also be available.

We are once again supporting Winnipeg Harvest this holiday season. Please consider adding a donation to your ticket and/or bringing a non-perishable food item to the event.