NOMINATION GUIDELINES

The Canadian Public Relations Society, Manitoba Chapter celebrates excellence in public communications, and developed the Manitoba Communicator of the Year (MCOY) awards in 2008 to honour individuals and organizations whose work in public relations or communications has had a significant impact.

Who Can Enter?

All award categories are open to Manitoba practitioners in business, government, non-profit and community organizations. Entrants do not have to be professional communicators or CPRS members to be eligible for a MCOY award. Individuals may enter themselves or be nominated by others.

Nominations open on January 4, 2021 and close at 5:00 pm, August 10, 2021.

2021 Award Categories

SMALL CAMPAIGN AWARD

Open to Manitoba practitioners whose efforts in the past two years (January 1, 2019 to December 31, 2020) have resulted in a greater understanding of a specific issue, successful promotion of a cause, expert management of a crisis, or the public’s acceptance of an organization’s mandate for a total budget of $20,000 or less.

LARGE CAMPAIGN AWARD
Open to Manitoba practitioners whose efforts in the past two years (January 1, 2019 to December 31, 2020) have resulted in a greater understanding of a specific issue, successful promotion of a cause, expert management of a crisis, or the public’s acceptance of an organization’s mandate for a total budget greater than $20,000.

Nominees in both of the above categories must have demonstrated creativity, solid communication strategies, and outstanding skills in communicating with the public at large or with specific stakeholder groups. Please note that it is not the nominee’s body of work as a whole that qualifies, but rather a specific initiative where communications played a vital and measurable role in a desired outcome.

CROWNING ACHIEVEMENT AWARD
Open to Manitoba practitioners who have made substantial contributions to or outstanding achievements in the field of public relations or communications over the course of their career.

Submission Requirements: Small Campaign & Large Campaign

1. Nomination Form
2. Executive Summary (Maximum two pages typed, no less than 10 pt font)
   Using the RACE formula (Research, Analysis, Communications, and Evaluation), provide an overview of your campaign, demonstrating how parts of the campaign influenced others; e.g. what tactics were employed to meet your objectives? How did you measure success? Did you meet your goal? The executive summary should also include a brief description of the strategy, objectives, tactics, budgets, and results. This will be the most integral piece of your submission.
3. Supporting Documentation
   Any supporting documents provided should support the executive summary and paint a clear picture of the campaign for the evaluation committee. Types of supporting documentation could include communications materials, media coverage (clippings, metrics), videos, research, screen captures, research, etc. Supporting documents (with the exception of video) must be provided as PDFs. A maximum of five supporting documents can be submitted with each nomination.

Submission Requirements: Crowning Achievement

1. Nomination Form
2. Summary of Achievements (Maximum two pages typed, no less than 10 pt font)
   Provide a summary of the practitioner’s achievements/contributions to the field of public relations throughout their career, including  any not-for-profit or community-based organizations where they have utilized their communications skills.
3. Supporting Documentation
   With this submission, a minimum of two reference letters (maximum three) should be included from past or present employers, employees, colleagues, or clients.  A professional biography or resume must also be included.

Nominations will be reviewed and selected by a panel of senior CPRS Manitoba members and public relations professionals.

Once you have submitted your nomination, please send us an email at social@cprs.mb.ca with few details such as the company’s name, campaign title and the award category.