CPRS Manitoba February Luncheon- When Warm & Fuzzy Turns Ruff: The Challenges and Issues of Pet Shelter Communications

CPRS Manitoba February Luncheon

Come hear Aileen White, Director of Communications & Public Affairs for The Winnipeg Humane Society present:

When Warm & Fuzzy Turns Ruff:

The Challenges and Issues of Pet Shelter Communications
It was only 5 years ago the Winnipeg Humane Society opened the 42,000 square foot location. Since that time, the prominence of the WHS has grown, and along with it greater demands on what is still a non-profit organization. How does the WHS manage the expectation of being ‘all things to all people’ (and animals)? How do we manage, despite frequent criticism?  Although we regularly appear in the media with animals, the majority of our time is not spent playing with them. Surprisingly, it is dealing with issues, responding to criticism and managing expectations.
Aileen White
Aileen White leads and executes the communications, marketing and community strategies that promote and increase the public image of the Winnipeg Humane Society.She is also responsible for the WHS’s media relations, advertising, digital creations – social media and website. Additionally, she advises the CEO on issues management and general business operations.Aileen initially played a key role in the marketing strategy for the WHS’s successful capital campaign. She has a broad base of communications and leadership skills and excels in organizations that require innovation and change.Current volunteer commitments include, board member for the Jewish Federation of Winnipeg, where she is also a member of the executive as chair of community engagement; the chair of the marketing committee and board member for the Rady JCC, and a member of the fundraising committee for the Combined Jewish Appeal, women’s campaign.
Wednesday, February 20, 2013
11:45 a.m. – 1:30 p.m.
Fort Garry Hotel
222 Broadway
Winnipeg, Manitoba R3C 0R3
Business Casual
Event Registration
Member fee  CAD $ 35.00
Non-member fee  CAD $ 55.00
Student fee  CAD $ 20.00