EVENT: The Changing Media Landscape

How do you get your news and information? It’s no secret the world of media is changing and public relations professionals need to be one step ahead of the emerging trends.

•Is there a marked difference in the way reporters like to receive news from PR practitioners?

•Is social media always the best method to get your message out there?

•What is the best way to leverage a company blog?

•Is traditional media just as useful as it used to be?

We’ve assembled some of the top local names in the media sphere to give us their insider perspective on how media is evolving within their sector. Adam Dooley of Dooley Communications will moderate our expert panel:

Adam Dooley – President, Dooley Communications

Adam Dooley is the President of Dooley Communications, a Winnipeg-based public relations and corporate communications firm providing senior level corporate communications, media training, branding and marketing strategies to a variety of corporate clients and government agencies.

With more than 20 years as a communications professional, Adam has developed and executed communications programs for regional, national and North American organizations. He began his career as a reporter and editor in Southwestern Ontario and Winnipeg and holds a Master’s Degree in Journalism from the University of Western Ontario. Adam is a former President of the Manitoba Chapter of the Canadian Public Relations Society.

Nicole Dubé – CTV Morning Live Social Media Reporter

You can find Nicole Dubé chatting about the most current online viral content and trending topics on CTV Morning live, and tracking the news feed on CTV News at noon. She honed her live reporting skills in the Winnipeg media market over the past eight years.

Prior to joining CTV, Nicole was part of the on-air reporting team in Winnipeg that helped launched Sun News Network nationwide. She covered hard news and politics as Manitoba’s bureau chief for the network, often anchoring out of the Toronto headquarters. Nicole came to Winnipeg from Hamilton, Ontario where she worked at Global News.

Dan Lett – Columnist, Winnipeg Free Press

Dan Lett is the political columnist for the Winnipeg Free Press. He came to Winnipeg in 1986, less than a year out of journalism school. In the following years, he has worked at bureaus covering every level of government – from city hall to the national bureau in Ottawa.

He is also a two-time nominee for a National Newspaper Award, winning in 2003 for investigations. Other awards include the B’Nai Brith National Human Rights Media Award and nominee for the Michener Award for Meritorious Public Service in Journalism.

Signy Gerrard-  Manager, Marketing & Communications, Downtown BIZ

Signy Gerrard is the Manager of Marketing & Communications at the Downtown Winnipeg BIZ, an organization of 1400 member businesses working to promote downtown as a great place to work, shop, live and enjoy. Her work includes the Downtown Peggy blog and social media initiatives, which have won awards from the International Downtown Association and Tourism Winnipeg.

Born and raised in Winnipeg, Signy worked as an editor and writer for RedPoint Media in Calgary prior to joining the BIZ. She has also consulted on social media for organizations including the United Way of Winnipeg and the television show SEED.


John Douglas – President, Douglas Communications Group

John Douglas is currently president of the Douglas Communications Group – a consulting company specializing in developing integrated communications structures and strategies, issues management, media training and crisis communication.

As the Senior Vice President of Public Affairs for Canwest Global Communications Corp., he successfully developed and managed corporate communications – including messaging alignment across 21 stakeholder groups – during one of the most complex creditor protection filings in Canadian history. He joined Canwest after 11 years as a senior communicator at Manitoba Public Insurance.

Before entering corporate communications, he spent nearly 20 years as an award-winning journalist with the London Free Press, the Globe and Mail and the Winnipeg Free Press. This included 10 years covering federal politics and national affairs as the Ottawa bureau chief and three years as the City and Business editor of the Winnipeg Free Press.

Richard Cloutier, News Director, CJOB Radio

Richard Cloutier is the News Director and Assistant Brand Director at CJOB Radio in Winnipeg. He also hosts the one hour information program 680 CJOB News at Noon. He is a graduate of the University of Manitoba in political studies and Carleton University in the Master of Journalism Program. He is passionate about Winnipeg and his province and is keenly interested in telling stories about our the people of Manitoba. He is in his 21st, yes 21st year at CJOB Radio Winnipeg.



Wednesday, November 20, 2013 11:45 AM – 1:30 PM


Fort Garry Hotel
222 Broadway, Winnipeg, Manitoba R3C 0R3


Event Registration
Member fee $35.00
Non-member fee $55.00
Student fee $20.00



Monday, November 18, 2013