With competition for media attention consistently growing, it can be difficult to get noticed. When you have limited resources, it’s all about crafting the right message and getting it out to the right people.
Something From Nothing is a CPRS Manitoba event geared towards students, aiming to facilitate a conversation around the use of modern communication techniques to create new organizations or campaigns with little to no budget.
It’s a guided panel discussion where students are free to grab some food and ask our panelists questions about how they were able to use the tools and tactics of today to start their successful companies and campaigns.
We are very excited to announce our four panelists:
Chloe Chafe – Co-Founder of Synonym Art Consultation
Andrew Eastman – Co-Founder of Synonym Art Consultation
John McDonald – Principal and CEO of Metric Marketing
Rachelle Taylor – President of Prairie Yogi
Registration begins at 5:30 p.m. and the panel starts at 6 p.m. The panel discussion will last about 45 minutes.
Entry is only $5, and food is provided! Pay at the door.
Can’t wait to see you there!
About our fantastic panelists:
Rachelle Taylor is a creative soul with a business mind. A graduate of the Creative Communications program, Rachelle has used her love of the written word combined with her knowledge of digital media landscape to create community, build business, and share inspiration.
As President of Prairie Yogi Inc, Taylor creates epic experiences, yoga festivals, and retreats, including Prairie Love Festival and SNOWFLAKE winter wellness retreat. She offers digital PR and creative services through her company Taylor’d Communications and teaches the marketers of tomorrow as an instructor for the University of Winnipeg’s PACE program.
Taylor was recognized for her contributions to the yoga and business communities as Women of Distinction Award recipient in 2014.
Website: http://
Twitter: @PrairieYogi | @RachelleLTaylor
John McDonald is the Principal and CEO of Metric Marketing John earned a Bachelor of Commerce with majors in accounting and marketing from the University of Manitoba. Graduating in 1994, John joined his father’s corporate travel business and over 12 years doubled its size and eventually sold the company to a large global travel company. John learned extensive sales, operations, financial and human resource tactics during his tenure with this service business. Along the way he learned the true meaning of service and customer satisfaction. John started Metric Marketing in 1999 and has been pivotal in the focus and growth the company has experienced to date.
Website: http://metricmarketing.ca/
Twitter: @jmcdonald99
Synonym Art Consultation is a local arts initiative in Winnipeg, Manitoba founded by Chloe Chafe and Andrew Eastman. Synonym provides meaningful employment to artists and celebrates art and culture with unique, inclusive, community-minded events that serve as safer spaces for diverse communities. Since its inception in 2013, Synonym has curated and facilitated over 150 art installations and events in various venues across the city. Currently, their main programming revolves around The Tallest Poppy Residency Program, monthly afterparties every first Friday of the month at The Tallest Poppy, and their annual mural and culture festival, Wall-to-Wall.
Website: http://
Twitter: @synonymart
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