CAA’s Liz Peters to discuss the importance of earned media at CPRS MB’s November luncheon

Channeling the Media to Get Results

Speaker: Liz Peters, CAA Manitoba, Public and Government Affairs Manager
Topic: CAA’s Back to School Safety Assessment and Texting and Driving 101 awareness program

Join CPRS Manitoba for their November luncheon, where Liz Peters will present CAA Manitoba’s most recent public awareness programs, including the Back to School Safety Assessment and Texting and Driving 101, which was the organization’s most successful event in terms of earned media. Liz will also discuss why earned media and third-party relationships are so important for advocacy groups such as CAA.

Liz Peters has six years of experience in the communications field. Having worked for private, government and not for profit sectors, she has quickly developed a diversified approach to public and media relations.

Liz graduated from the first intake of the UWDCE’s Public Relations and Management certificate program in 2005. Previous to that, she graduated from the University of Manitoba with a Bachelor of Arts degree, majoring in political studies.

Liz is currently the Manager of Public and Government Affairs for CAA Manitoba. She instructs aspiring PR students at the University of Winnipeg. She has also held communications roles with the Juvenile Diabetes Research Foundation, and more recently, as the Director of Communications for the Official Opposition of Manitoba. She has also managed several civic and provincial election campaigns over the years.

Wednesday, November 23, 2011
11:45 AM  –  1:30 PM

The Fort Garry Hotel
222 Broadway
Winnipeg, MB R3C 0R3

Luncheon Fees

Members                  CAD $ 25.00
Non-members          CAD $ 35.00
Students                   CAD $ 20.00