EVENT: Build and Protect Your Brand With Social Media

Join us for our October PD event. As public relations practitioners we want to know, How can I influence what people are saying about my organization online? With the advancement of social media and online networking platforms, the challenge of reputation management has grown up, and with it has come a new set of challenges. Susie Parker, owner of Winnipeg-based social media and public relations agency SPARKER Strategy Group, is joining us to talk about how online platforms can be used to build on existing brand values and influence consumer opinion. Where do you start? How can you do it better? Join us for lunch and have your questions answered.

11:30 a.m. to 12:00 p.m. — Registration and networking

12:00 to 12:10 p.m. — Greetings from CPRS and lunch begins

12:30 to 1:00 p.m. — Presentation by Susie Parker

1:00 to 1:15 p.m. — Question and answer session

Winnipeg Winter Club, Riverview Room

200 River Avenue, Winnipeg, MB R3L 0B2

Business Casual

Member fee: $35.00

Non-member fee: $55.00

Student fee: $20.00

Student non-member fee: $25.00

Life member: No fee

Susie Erjavec Parker is owner of Winnipeg-based social media and public relations agency SPARKER Strategy Group. SPARKER Strategy Group helps brands and businesses manage their online and social profiles. SPARKER Strategy has built a roster of clients serving as their de facto social media marketing team. Susie is a frequent speaker and media commentator on the current and future state of social media having been featured on CBC, CTV, Global News, The Globe and Mail, Moneysense Magazine, CBC Radio, and more. She is the also the founder and managing editor of WinnipegMom.ca, a regional media outlet that connects Winnipeg parents to the brands and businesses that serve them. She is also the founder of both #204Smarties—a networking group for professional women entrepreneurs and the Manitoba Mommy Bloggers Network.