A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley

A Golden Age for Communicators: PR and Brand Development Today

When it comes to branding, public relations is a valued tool in the overall process. Now more than ever public relations is integral to brand strategy. Yet, Ron Greasley, Senior Strategist at Deschenes Regnier, a full-service marketing, design, and communications firm in Winnipeg, recalls a time when public relations was not part of campaign development. …

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