Tasked with managing internal and external relationships – not only with the media, but also with customers, clients, and investors – public relations practitioners operate today in open, public arenas that leave little space for the concept of a target audience or a controlled channel.

When crises occur, how do we navigate the steps to save our brand, and the reputation it stands for, while it could be tarnishing before our eyes? As PR practitioners, how do we apply this to our external and internal stakeholder partnerships? How do we leverage a strong workplace culture to be stewards of our brand?

As pointed out in the first megatrend identified in The Elevation of Public Relations, published by Canadian Public Relations Society last year, there is a rising business value associated with reputation, relationships, and communication, which PR practitioners have an increasingly important role in safeguarding.

Join CPRS Manitoba for an in-depth exploration of brand engagement with a dynamic panel of thought leaders who will share their insights.

Wednesday, March 14, 2018

Fireplace Room
Winnipeg Winter Club
200 River Ave.

11:30 a.m. to 12:15 p.m. Registration, Networking, and Lunch

In case of any dietary restrictions, please contact as soon as possible.

12:15 – 12:45 p.m. Panel Discussion

12:45 – 1 p.m. Q & A


  • Life Members
  • Members
  • Students
  • Guests

Please note that these ticket prices may not include fees.

View our cancellation policy here.


Business Casual

Thought Leaders Panel on Brand Engagement & Reputation