By Julie Kentner, CPRS Manitoba Secretary

Julie KentnerIf you don’t like what people are saying, just change the conversation. But as we all know, that simple statement belies the true complexity of public relations. With so many conversations going on at once, public relations practitioners must keep honing their skills to stay on top of things.

In June 2013, I had the opportunity to join six of my CPRS Manitoba colleagues and take part in my first national conference, hosted by CPRS Ottawa-Gatineau.

It was an amazing introduction to some of the work being done across the country, and I was blown away by the great speakers, valuable sessions and the opportunities for thought-provoking discussions with other public relations professionals.

There were case studies in crisis communications, thinking strategically and media relations, alongside presentations on the changing media landscape, social media and the future of public relations itself.

But aside from the sessions one of the real opportunities was being able to connect with others in my sector. The chance to share stories with others who have similar experiences was a great way to learn new tactics, and even share a few tips of my own.

The 2014 national conference will be held May 25 to 27 in Banff, Alberta. If your experience is anything like mine, you’ll come back rejuvenated and excited about working to change the conversation every day.

The CPRS National Conference Experience