Breakfast on a Budget

Breakfast on a Budget: A panel discussion on public engagement in parlimentary, legislative and civil affairs | April 5 at 7:30 a.m.

A PANEL DISCUSSION ON PUBLIC ENGAGEMENT IN PARLIAMENTARY, LEGISLATIVE AND CIVIL AFFAIRS

When: Wednesday, April 5, 2017 | 7:30 AM to 9:00 AM (CDT)
Where: The MET | Function Room, 2nd Floor | 281 Donald St.
Tickets: Purchase online

Minister of Finance Bill Morneau introduced the federal budget to Parliament on Mar. 22, 2017. The Province of Manitoba will table its 2017 budget on April 11. The City of Winnipeg will commence its budget consultations shortly thereafter.

So what happens when public outcry originates from stakeholders within your organization?

Join CPRS Manitoba Wednesday, April 5 from 7:30 to 9 a.m. for breakfast at The MET as panelists discuss strategic communication efforts surrounding government relations.

Panelists include:

  • Donald Benham, Manager of Hunger & Poverty Awareness at Winnipeg Harvest
  • Riva Harrison, Executive Director, Strategy & Communications at Red River College
  • Sean Kavanagh, Reporter at CBC
  • Felicia Wiltshire, Director of Customer Service & Communications at the City of Winnipeg

Agenda

  • 7:30 – 8 a.m. Registration along with Breakfast Buffet
  • 8 – 8:20 a.m. Introductions and Panelists’ Perspectives
  • 8:20 – 8:50 a.m. Guided Conversation, followed by Q & A
  • 8:50 – 9 a.m. Closing Remarks from CPRS Manitoba

Attire

  • Business Casual

Tickets can be purchased online

  • Members: $35
  • Guests: $55
  • Student Members: $20
  • Student Guests: $25
  • Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is April 2, 2017 at 9 a.m.

View our cancellation policy here.

The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

Donor Communications: Why They Give

Donor Communications: Why They Give

CPRS Manitoba Presents ‘Donor Communications: Why They Give’

CPRS Manitoba will host an upcoming lunch and learn event on Thursday, Feb. 23 at The MET with Julie Mikuska sharing her expertise as a fundraising consultant.

“It’s not about you,” she says, “and it’s not about the money.”

According to the results of the recent professional development survey administered by CPRS Manitoba, donor communications are of great interest to members.

As modern communicators, we look forward to gathering plenty of insights through a discussion of the following.

“Communicating with donors requires an understanding of why people give,” muses Julie. “Once you understand, you will write in a way that appeals to those who are interested in your cause, brings them on board with you, and keeps them on board.”

About Julie Mikuska

Julie Mikuska is principal of Mikuska Group, a consulting firm in partnership with her twin, Laura. Together they have helped many organizations in the social impact and cultural sectors enhance their communications, fundraising, and governance. Before joining Mikuska Group in 2011, Julie spent 23 years at the University of Manitoba in External Relations, including managing communications for the $237 million Building on Strengths Campaign and most recently as executive director of the Alumni Association. She is an advocate for mental health and the removal of stigma around mental illness, and enjoys travel (especially cruises), golf, and cheering on the Winnipeg Jets.

Agenda

  • 11:30 a.m. to 11:45 a.m. Registration & Networking
  • 11:50 a.m. to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
  • 12:30 to 1:15 p.m. Presentation by Julie Mikuska, including questions from the attendees

Attire

  • Business Casual

Tickets

  • Members: $35.00
  • Guests: $55.00
  • Student Members: $20.00
  • Student Guests: $25.00
  • Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is February 21, 2017 at 9 a.m.

View our cancellation policy here.


The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

A Golden Age for Communicators: PR and Brand Development Today

A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley
A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley

When it comes to branding, public relations is a valued tool in the overall process. Now more than ever public relations is integral to brand strategy. Yet, Ron Greasley, Senior Strategist at Deschenes Regnier, a full-service marketing, design, and communications firm in Winnipeg, recalls a time when public relations was not part of campaign development.

With 25 years of agency experience under his belt, Ron has witnessed the evolution of public relations in relation to branding.

Join CPRS Manitoba for a lunch & learn event on Tuesday, Jan. 24 as Ron shares his insights regarding the introduction of the paid, earned, shared, and owned (PESO) media model to public relations, the renaissance of PR in multimedia campaigns, and what this means for modern communicators like you.

About Ron Greasley

Senior Strategist at Winnipeg’s Deschenes Regnier, Ron Greasley has 25 years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. “Every day, every campaign, every solution is different and that’s what makes the work fun,” he says.

Agenda

11:30 a.m. to 12 p.m. Registration & Networking
12 to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
12:30 to 1:15 p.m. Presentation by Ron Greasley, including questions from the attendees

Attire

Business Casual

Tickets

Members: $35.00
Guests: $55.00
Student Members: $20.00
Student Guests: $25.00
Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is January 20, 2017 at 4 p.m.

View our cancellation policy here.

The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

The Inside Track: Publicizing the Historic NASCAR Victory of Winnipegger Amber Balcaen

Amber Balcaen and Michelle Bailey
Amber Balcaen and Michelle Bailey at the Goldeyes game on Labour Day where Amber threw the first pitch

On August 27, 2016, in Radford, Virginia, Winnipeg racecar driver Amber Balcaen became the first Canadian woman to win a NASCAR sanctioned race in the USA. Moments after her big win, Amber was buried by media requests coming in from all over North America, particularly from local news outlets who knew she was coming home in less than 24 hours. With no money to hire someone and in need of instant help, Amber reached out to Michelle Bailey to develop a “fly by the seat of your race suit” tailored communication strategy.

Using Twitter, Facebook, Instagram, and even leaning on the good old fashioned phone line to manage the onslaught, Amber spent the next 10 days conducting media interviews, attending events such as throwing the first pitch at a Goldeyes game, meeting the Mayor, answering questions on American call-in shows, and being the first person to conduct carpool karaoke with a local radio station. There were 14 appearances on Day 1 alone. Between Michelle managing the never-ending requests and working on opportunities for even further exposure, to Amber giving it her all to keep up with the demands, success was evident.
It was a full-on marathon for both Amber and Michelle, and the publicity went viral daily. It was an incredible ride. Now, the challenge moving forward? How to keep up the momentum in preparation for the 2017 race season, learning from what worked and what went slightly sideways in 2016?

Join Michelle Bailey as she discusses all this and more on Wednesday, November 2, 2016 at a luncheon to be held at The Metropolitan Entertainment Centre.

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Thank You from Mark Ragan

Thank you to everyone who was able to make it to the CPRS Manitoba event with Mark Ragan in late June. We had 130 people attend to make it our most successful professional development event ever! The event was a trending Twitter topic for the entire morning. And your enthusiasm and feedback was inspiring!

Below, please see a message that Mark asked us to share with you. Again, thanks for attending, and CPRS Manitoba will see you in the fall!


Hi there,

It was wonderful seeing you last week (thank you to the CPRS Manitoba members for hosting us!). You made me feel like a real celebrity for the first time in my life! It was immensely flattering—and touching. I’ll never forget the sincere warmth of your welcome to Canada.

If you left feeling as inspired and motivated as I did, and you feel you need more training or want to bring me to your organization or team, please email my stateside colleague, Keri Gavin at kerig@ragan.com. Let her know a bit more about your needs. She’ll be happy to work with you to craft a customized training session or speaking engagement with me.

Thanks again for your amazing welcome and your enthusiastic questions. I’m still babbling about you to my Ragan people here in Chicago.

Mark Ragan

P.S. Please connect with me on LinkedIn, if you haven’t done so already!

The CPRS National Conference Experience

By Julie Kentner, CPRS Manitoba Secretary

Julie KentnerIf you don’t like what people are saying, just change the conversation. But as we all know, that simple statement belies the true complexity of public relations. With so many conversations going on at once, public relations practitioners must keep honing their skills to stay on top of things.

In June 2013, I had the opportunity to join six of my CPRS Manitoba colleagues and take part in my first national conference, hosted by CPRS Ottawa-Gatineau.

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The APR Experience

Lorne KletkeBy Lorne Kletke, APR, CPRS Manitoba Treasurer 2013-2015

As a member of CPRS, you have likely received encouragement from the national office and our own chapter to seek your Accreditation in Public Relations (APR). I would like to share my own perspectives, as a recently accredited member, on why now is the time for you to take the challenge. I’ve structured this blog around what I think may be perceived barriers for some members.

What’s in it for me?

I’ll get to the personal value of APR in a moment, but first consider what getting your APR does for the professional body. A strong, active accreditation system is vital to a profession, including public relations. We are not “spin doctors” – we have a code of ethics, history, theory, and practical approaches that make us uniquely suited to solve contemporary business and social issues. As members of this profession, we should want to contribute towards a positive public perception of PR.

As to what’s in it for you, here are just a few, as mentioned by other APRs:

  •  It uniquely qualifies you to work in PR. Some career postings list the APR as an asset.
  •  You (re)gain confidence in core skills.
  •  It demonstrates your ongoing professional commitment.

Is the “APR” designation that well-known outside of PR circles?

This may or may not be the case locally. Like any profession, it is up to members to make it work. APR is recognized nationally and internationally, with career listings including accreditation as a requirement or preference. You will be able to carry this designation anywhere you may go throughout your career – regardless of the industry or locale. Furthermore, having the designation may open a conversation among (potential) clients and employers as they ask what it stands for. What a great opportunity to sell your services!

Will the process be time-consuming?

CPRS has worked hard to make the accreditation process a positive experience that is both challenging yet respectful of your busy life. The work sample requires some thoughtful input, but is not burdensome and is in fact a great “debriefing” of a personal project that you will find professionally rewarding. The written and oral exams are conveniently held in Winnipeg, which eliminates the need for travel for most of us.

I already have education/life experience in PR – why do I need accreditation?

Simply put, you don’t know what you don’t know about PR until you go through the accreditation process. You may be surprised at what you have forgotten since taking your post-secondary education in PR. Studying for the exams is an excellent learning process, and CPRS has many resources available to help.

Isn’t accreditation for senior practitioners?

You must have practiced PR for at least 5 years. This does not make the APR a senior-level-only proposition. Think of it this way: the sooner you become accredited, the sooner you will receive its benefits and the longer you will enjoy those benefits throughout your career.

What will my peers think if I fail?

Everyone in the accreditation process, from local to national testers and judges, take confidentially seriously. Your application is confidential, and if you happen to fail a part of the process, this is also kept confidential. Further, you have an opportunity to continue your application the next year. Instead of thinking about the possibility of failing, consider what it means to take the challenge: you are placing yourself among the best in the industry – surely a noble aim!

If you would like to know more, please contact me via LinkedIn or contact CPRS Manitoba by e-mailing us at info@cprs.mb.ca