Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy

Register here (now with student discount)

On April 6, 2018, the unimaginable happened when the Humboldt Broncos bus collided with a semi-truck at a quiet remote intersection in northeast Saskatchewan. Sixteen of the twenty-nine people on the bus were killed – the remaining thirteen were left with lasting physical and emotional scars.

Worldwide media descended on Humboldt and thousands of shocked and saddened people from near and far inundated the team, families and community with heartfelt condolences, financial support and gifts.

The team’s volunteer directors were quickly overwhelmed and at wits end trying to support the families, manage the crisis and respond to questions – all while themselves grieving the loss of so many from their closely-knit team. No crisis plan existed; website and social media passwords were known only to people who were lost in the crash; families, fans, the community and the hockey world were demanding answers; hundreds of reporters were calling incessantly. The world was watching….

That was the situation that the team from Takt Communications stepped into when they began working with the Humboldt Broncos organization immediately after the crash. The tragedy and its aftermath became one of the most widely publicized stories in Canadian history and, almost a year later, continues to be actively covered by media organizations around the world.

Some of the take-aways from the presentation include:

  • Communications Triage – learn how the Takt team quickly determined communications priorities and assigned tasks under tight time constraints and with world’s media on the doorstep.
  • The Crisis Within the Crisis – learn how the lack of crisis communication plan and the dispersed group of grieving families greatly complicated crisis management efforts, and how this issue was overcome.
  • Keeping the World on Your Side – the hockey community came together in a huge way to support the Humboldt Broncos. Hear about the heartwarming outpouring of support from empathetic hockey fans from around the world and the challenges that were faced accommodating requests, managing the financial and in-kind gifts, and showing the appropriate gratitude.

About Grant Bastedo, APR:

Grant is travelling across Canada in 2019 sharing the lessons he and his team learned while managing the April 6, 2018 Humboldt Broncos crisis. His presentation “Staying Strong: Crisis management lessons learned in the midst of the Humboldt Bronco tragedy” will give you a behind the scenes look of what it’s like to deal with a major crisis and how Takt’s small team overcame seemingly insurmountable issues under intense time pressures.

After 28 years working in public relations and communications, Grant is no stranger to crisis management. However, nothing had prepared him for the magnitude and scope of this tragedy – every other crisis paled in comparison. Grant’s presentation shares insights, so others may be better prepared when they experience crisis situations.

Announcing our Board Slate!

CPRS Manitoba Annual General Meeting, Thursday, June 8, 2017

Meet the CPRS Manitoba 2017/18 board slate at the Annual General Meeting

Date: Thursday, June 8, 2017
Time: 5:00-6:15 p.m.
Location: Red River College, Room P107, 160 Princess Street

Please register for this free event.

CPRS Manitoba is pleased to provide our 2016-2017 Annual Report and to announce the following prospective board members for election for the 2017/2018 fiscal year.

  • Treasurer – David Hultin, APR
  • Secretary – Tammy Sawatzky
  • Accreditation – David Hultin, APR
  • Membership – Laura Curtis
  • Professional Development – Samantha Lapedus, Jennifer Pawluk, Rachel Hollis
  • Communications – Chris Albi, Katrina Sklepowich, Rachel Hollis, Trent Burton
  • Sponsorship – Chris Deane
  • Mentorship – Vacant

The positions of President and Past-President are each entering the second year of two-year terms, and are therefore not up for election. The position of Past-President is entering the second of a two-year term, but is not an elected position.

  • President – Conor Lloyd (two-year term to end spring 2018)
  • Past President – Tamara Bodi (two-year term to end spring 2018)
  • Vice-President – Susan Harrison

AGM Agenda:

  1. Call to order
  2. Approval of the minutes of the 2015/2016 CPRS MB Annual General Meeting
  3. Approval of the audited financial statements for the year ending April 30, 2017
  4. Approval of reports of the Board of Directors (link to annual report PDF on our site)
  5. Elections of the 2017/2018 Board of Directors (link to 2017/18 BOD PDF on our site)
  6. Other business that may come before the meeting
  7. Adjournment

Find out about CPRS MB nominations and how our elections work according to our by-laws on our website.

A limited number of printed copies of the annual report will be available at the meeting. Please consider printing your own copy or reading it from your phone or other electronic device.

Voting by Proxy: 

Can’t make our AGM? If you’re a member, you can submit your vote by proxy by until June 5, 2017. Instructions and the form are on the CPRS Manitoba website.

Complete and sign the form, then deliver it one of three ways:

  • Emailing to president@cprs.mb.ca no later than Monday, June 5, 2017;
  • Mailing to CPRS Manitoba, P.O. Box 441, Stn. Main, Winnipeg, MB R3C 2H6. Must be received no later than Monday, June 5, 2017, OR;
  • Giving your proxy to another member who will physically bring it to the AGM on your behalf.

Attendance:

While only CPRS members can vote at the AGM, everyone is welcome to attend, so please join us! Afterwards, we’ll move over to The King’s Head Pub (120 King St.) to continue networking, and to enjoy food and drinks!

CPRS MB 2017 Annual General Meeting

You’re invited to CPRS Manitoba’s Annual General Meeting on Thursday, June 8, 2017 from 5:00 to 6:15 p.m. in room P107 at Red River College, 160 Princess Street, Winnipeg. Register for this free event here.

Please join your fellow CPRS Manitoba members for a wrap-up of the past year’s activities, a preview of the plans for the coming year, and refreshments. The AGM will be followed by an informal networking event at The King’s Head Pub.

We will also be holding elections for prospective CPRS Manitoba board members for the 2017/2018 fiscal year – review the board positions and submit your nominations here. The deadline to submit nominations to the CPRS Manitoba Board of Directors is midnight (CST), Tuesday, May 9, 2017. And, while only CPRS members can vote at the AGM, everyone is welcome to attend, so please join us it’s free!

AGM Agenda:

  1. Call to order
  2. Approval of the minutes of the 2015/2016 CPRS MB Annual General Meeting
  3. Approval of the audited financial statements for the year ending April 30, 2017
  4. Approval of reports of the Board of Directors (report to follow)
  5. Elections of the 2017/2018 Board of Directors (slate to follow)
  6. Other business that may come before the meeting
  7. Adjournment

Attendance

While only CPRS members can vote at the AGM, everyone is welcome to attend, so please register [insert link] and join us at the meeting. Afterwards, we’ll move over to The King’s Head Pub to continue networking, and to enjoy food and drinks!

Vote by Proxy

Can’t make our AGM? You may assign your vote for the 2017 CPRS Manitoba AGM to another voting member (proxy) by downloading the 2017 proxy form. Complete and sign the form – then delivering it one of three ways. By:

  1. Emailing it to president@cprs.mb.cano later than Monday, June 5, 2017;
  2. Mailing to CPRS Manitoba, P.O. Box 441, Stn. Main, Winnipeg, MB R3C 2H6. Must be received no later than Monday, June 5, 2017, OR;
  3. Giving your proxy to another member who will physically bring it to the AGM on your behalf.

The positions of President and Past-President are all entering the second year of two-year terms, and are not up for election. The position of Vice-President is entering the second of a two-year term, and is not up for election. All other positions are one-year terms and are up for election.

Brews & News with CPRS MB

Brews & News Feb 8, 2016

Our first Brews & News event of 2017 will be on Wednesday, February 8 from 5:30-7pm at Forth (171 McDermot Avenue)!

Join us to chat about what’s making news this week (Trump, obviously, but is there anything else? What about Trudeau’s broken election promise?).

Our mentorship coordinators will also be on hand for a casual discussion about the CPRS MB mentorship program, should you be interested. What works, and what doesn’t? We want to hear from you, as modern communicators, including members, peers, and students.

What: Brews & News with CPRS MB
Where: Forth (171 McDermot Avenue)
When: Wednesday, February 8, 5:30 to 7 p.m.

CPRS KICK-OFF MIXER

cprs-fall-mixer-sep-29-coffee-cocktails-poster

Make a Whole Latte Connections at CPRS Manitoba’s Fall Kick-Off Mixer!

When: Thursday, September 29th, 2016, from 7:00pm to 9pm
Where: Fools & Horses, 379 Broadway, Winnipeg MB R3C 0T9
Tickets: $10.00 (via Eventbrite)

Celebrate National Coffee Day with “coffee cocktails” (cash bar) and CPRS Manitoba. Whether you’re a student, budding PR or communications practitioner, or you’ve been at it for decades, the CPRS Fall kick-off mixer is the place to caffeinate, meet up, and mingle.

*It’s also your chance to win an exciting door prize of a $100 VISA gift card, sponsored by PHARMASAVE!*

Register by Monday, September 26th, 2016.