Suggested Readings
Dive into the wonderful world of PR with these good reads.
The following public relations books can be found at your local library:
- Nelson, Joyce - Sultans of Sleaze: Public Relations and the Media
- Nelson, Joyce - Sign Crimes/Road Kill: From Mediascape to Landscape
- Gladwell, Malcolm – The Tipping Point
- Wheeler, Alina - Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
- Lenderman, Max - Experience the Message: How Experiential Marketing Is Changing the Brand World
- Bedbury, Scott - New Brand World
- Rosen, Emanuel - The Anatomy of Buzz: How to Create Word of Mouth Marketing
- Godin, Seth – Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics
Propaganda:
- Nelson, Joyce - The Colonized Eye: Rethinking the Grierson Legend
How corporations manipulate their public image:
- Bakan, Joel - The Corporation: The Pathological Pursuit of Profit and Power
CPRS National Resource Library
The CPRS' National Resource Library, located in Calgary's Mount Royal College, offers access to:
- an extensive collection of English and French public relations case studies
- winning National CPRS Awards of Excellence entries by Canadian PR practitioners
- most accreditation work samples produced during the last 15 years by successful candidates
- library services provided by the Public Relations Society of America
Expect a response in 24 hours (usually). The service is free except for a nominal cost to cover mailings and / or late return charges.
You can get more information or access the library by contacting:
- Pam Bannister, Supervisor
Library, Mount Royal College
City Centre Campus
833 Fourth Avenue SW
Calgary, Alberta T2P 3T5
E-mail: pbannister@mtroyal.ab.ca
Tel: 403-240-5507 Fax: 403-240-5506
CPRS' National Resource Library Web site:
Have a great book to add to our list? Please email us: info@cprs.mb.ca
