Dive into the wonderful world of PR with these good reads.
The following public relations books can be found at your local library:
Nelson, Joyce – Sultans of Sleaze: Public Relations and the Media
Nelson, Joyce – Sign Crimes/Road Kill: From Mediascape to Landscape
Gladwell, Malcolm – The Tipping Point
Wheeler, Alina – Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Lenderman, Max – Experience the Message: How Experiential Marketing Is Changing the Brand World
Bedbury, Scott – New Brand World
Rosen, Emanuel – The Anatomy of Buzz: How to Create Word of Mouth Marketing
Godin, Seth – Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics
Propaganda:
Nelson, Joyce – The Colonized Eye: Rethinking the Grierson Legend
How corporations manipulate their public image:
Bakan, Joel – The Corporation: The Pathological Pursuit of Profit and Power
CPRS National Resource Library
The CPRS’ National Resource Library, located in Calgary’s Mount Royal College, offers access to:
An extensive collection of English and French public relations case studies
Winning National CPRS Awards of Excellence entries by Canadian PR practitioners
Most accreditation work samples produced during the last 15 years by successful candidates
Library services provided by the Public Relations Society of America
Expect a response in 24 hours (usually). The service is free except for a nominal cost to cover mailings and / or late return charges.
You can get more information or access the library by contacting:
Pam Bannister, Supervisor
Library, Mount Royal College
City Centre Campus
833 Fourth Avenue SW
Calgary, Alberta T2P 3T5
E-mail: pbannister@mtroyal.ab.ca
Tel: 403-240-5507 Fax: 403-240-5506
CPRS’ National Resource Library Web site
Have a great book to add to our list? Please email us: info@cprs.mb.ca
CPRS Manitoba
Suggested Readings
Dive into the wonderful world of PR with these good reads.
The following public relations books can be found at your local library:
Propaganda:
How corporations manipulate their public image:
CPRS National Resource Library
The CPRS’ National Resource Library, located in Calgary’s Mount Royal College, offers access to:
Expect a response in 24 hours (usually). The service is free except for a nominal cost to cover mailings and / or late return charges.
You can get more information or access the library by contacting:
Pam Bannister, Supervisor
Library, Mount Royal College
City Centre Campus
833 Fourth Avenue SW
Calgary, Alberta T2P 3T5
E-mail: pbannister@mtroyal.ab.ca
Tel: 403-240-5507 Fax: 403-240-5506
CPRS’ National Resource Library Web site
Have a great book to add to our list? Please email us: info@cprs.mb.ca