Courses & Institutions

University of Winnipeg Division of Continuing Education

Public Relations Diploma Program (Full or Part time)

The Public Relations Diploma Program will prepare you to:

• Develop a sound understanding of public relations case methodology to support objective decision-making processes and employ comprehensive analysis tools
• Employ strategic methods of public relations and communications planning and management
• Master public relations communications writing including; a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
• Understand the history, theory and ethics of the public relations profession
• Work effectively across a spectrum of public relations function and help create organizational effectiveness in an issues-driven environment

Courses include:

• Effective Oral and Written Communication
• Writing for Public Relations
• Media Relations for PR: Understanding Media and Case Studies and Issues in PR

Professional Edge Seminars

In-depth, relevant training led by industry experts offers knowledge and skills with a minimal investment of time and cost. Courses include:

• Communicating During Crisis
• Cultural Awareness: An Aboriginal Perspective
• Creative Thinking For Problem Solving
• Effective Feedback Skills and Strategies
• Enhancing Communication in the Workplace
• Ethics in the Workplace
• EQ: Emotional Intelligence
• Event Management
• Managing The Media
• Negotiation and Influencing Skills
• Sponsorship Marketing
• Strategic Planning

Marketing Management Diploma Program (Full or Part time)

The Marketing Management Program will help you:

• Develop effective product branding strategies
• Develop persuasive communication skills
• Understand the decision-making process involved in developing new product line
• Employ effective marketing tools, define customer segments, analyze marketing activities, and gain competitive advantage

The Writer’s Series Courses

Courses include:

• The Writer’s Workshop: From Inspiration to Creation,
• plain English: Writing for Clarity & Impact and Introductory Creative Writing

RRC Continuing Education

Creative Communications (Full time)

• Creative Communications is a two-year diploma program with a September entry date and is offered at the College’s Princess Street Campus. The program is designed to give students the skills to succeed in the communications fields of broadcast production, advertising, journalism, and public relations. In the first year, students broadly study all four fields and in the second year, major in the field of their choice.

Joint Program: Degree/Diploma in Communications

• Red River College, in cooperation with the University of Winnipeg, offers students the opportunity to pursue a combined Degree/Diploma in Communications. Students must apply to both institutions and meet the entrance requirements of the Red River College Creative Communications program and the entrance requirements of the University.

Distance Education

The reality of education in the 21st century is that life-long learning, especially while maintaining employment, is more in-demand and more accessible than ever. Listed below are a few programs that offer distance learning opportunities in Public Relations and Communications for busy people like you.

Athabasca University (Alberta)

Bachelor of Professional Arts: Communication Studies Major

• Athabasca University’s Bachelor of Professional Arts in Communication Studies is a professional development degree designed to assist you, as a graduate of a college diploma program such as journalism, public relations, tourism, library and information studies, digital media, paralegal studies, and marketing to further your education and career by completing an accredited university degree. If you have completed a two- or three-year approved diploma in a communications-related field, you can transfer 60-72 block credits toward the 120 credit degree.

Royal Roads University (British Columbia)

Bachelor of Arts in Applied Communication (24-month online)

• The two-year program format has been developed to meet the needs of learners who wish to continue their employment while completing a bachelor’s degree. It consists of two short residencies (three weeks each) combined with two years of distance learning. During that time, learners will complete 60 credit units of formal study ending in a Bachelor of Arts in Applied Communication.

MBA in Public Relations and Communication Management

• As today’s leading organizations pursue global business opportunities and grapple with complex public policy issues, effective communication has never been more crucial. The speed of technology, the demands of informed consumers, the changing needs of diverse interest groups and a sophisticated public – all this adds to the challenge of public relations today.
• The Royal Roads MBA in Public Relations & Communication Management meets that challenge, while anticipating the issues of tomorrow.

Public Relations Management Graduate Certificate

• The Graduate Certificate in Public Relations Management provides the opportunity for you to develop your strategic management skills along with a strong foundation in professional public relations practice.