WINNIPEG, MB – Managing the reputation of your organization is always challenging, and it’s even tougher when under the scrutiny of the public eye. Join the Manitoba Chapter of the Canadian Public Relations Society (CPRS) for “In the Spotlight: High Intensity Public Relations”, a half day conference and luncheon on Friday, September 23, 2011 at the Fort Garry Hotel to learn from some of Manitoba and Canada’s best PR professionals.

Top Canadian experts in their fields will share stories and advice for dealing with extraordinary and intense public interest. Conference highlights include keynote speakers, Sean Kelly, Manager of Public Relations Canada-Newfoundland and Labrador Offshore Petroleum, and Sandra Thornton, owner of Effective Business Communications. Kelly will detail how Canadian offshore regulators dealt with intense public scrutiny following the BP blowout in the Gulf of Mexico, while Thornton will present strategies on how to keep the inside onside through the use of internal communications when your organization is facing a crisis.

In addition to national speakers, a panel of local PR pros will discuss tips for dealing with a hammering level of interest, be it in good times and in bad. Moderator Brian Smiley, Media Relations Coordinator, Manitoba Public Insurance, will guide the discussion and call upon PR colleagues to share their insights:

  • Christine Alongi, Director, Communications & Public Affairs, Winnipeg Airports Authority
  • John Douglas, President, Douglas Communications Group
  • Debbie MacKenzie, Acting Assistant Deputy Minister, Communication Services Manitoba
  • Diana Soroka, Director of Communications and Social Responsibility, Manitoba Liquor Control Commission

“In the Spotlight: High Intensity Public Relations promises to be educational to both new and seasoned PR professionals alike,” said Siobhan Kari, president of CPRS Manitoba. “Conference attendees will network with professionals from across the province and country.”

Visit www.cprs.mb.ca for full conference details and on-line registration. The cost of the conference is $200 for CPRS Manitoba members, $125 for student members and $250 for non-members. The event is made possible through the generous support of CNW (Canada Newswire).

CPRS Manitoba

As the leading professional association for communicators in the province, CPRS Manitoba includes members from corporations, public relations agencies, government departments and non-profits. Members represent a wide variety of fields, ranging from agriculture and health care, to financial services and manufacturing. CPRS Manitoba is one of 16 member societies from across Canada whose goal it is to advance the profession of public relations and provide its members with professional development and networking opportunities. CPRS is the only professional association in Canada that is solely devoted to the practice of public relations.

– 30 –


Breanne Talbot

Conference organizing committee, CPRS Manitoba

Ph: (204) 981-8420

E-mail: btalbot@shaw.ca

Web site: www.cprs.mb.ca

CPRS MB is pleased to announce CNW (Canada Newswire) as conference sponsor