Heather Plett of Canadian Foodgrains Bank awarded for innovative tactics, unlimited passion
WINNIPEG, March 5, 2009 – The Manitoba chapter of the Canadian Public Relations Society has named Heather Plett Manitobaâ€™s Communicator of the Year for her work directing a national campaign to raise money and grain donations for distribution to developing countries, and to educate and engage people in hunger-related advocacy.
Plett is the director of resources and communication with the Canadian Foodgrains Bank (CFGB), a Winnipeg-based, national non-profit organization.
Award sponsor Marketwire â€“ one of North Americaâ€™s leading newswire and media distribution companies – will present the honour at a gala luncheon on March 18 at the Fort Garry Hotel.
Plett was chosen by a panel of senior CPRS Manitoba members for her success in targeting diverse audiences across the country with a multi-platform campaign and a limited budget. With a clearly articulated strategy, Plett and her team rebuilt CFGBâ€™s website, added a microsite for a special campaign (www.endhungerfast.com), developed videos, ran their first direct mail campaign and employed social media tools to reach her organizationâ€™s goals. These tactics resulted in widespread media coverage in both rural and urban outlets, a nationwide campaign in which thousands of people â€œfasted for change,â€ and a record year in donations totalling more than $11 million.
â€œThis yearâ€™s winner demonstrates that small shops with small budgets can get big results,â€ says Adam Dooley, past president of the Manitoba CPRS chapter, and chair of CPRS Manitobaâ€™s Communicator of the Year committee. â€œHeather Plett and her team launched a national campaign with results that resonated on a global scale.â€
Plett was among a distinguished field of nominees for the second annual award, which CPRS Manitoba established to honour those who have demonstrated excellence in public communications.
This yearâ€™s gala will offer a special morning program of professional workshops on government relations, which is sponsored by CNW Group.
For more information on the award, please contact:
Adam Dooley, past president of CPRS Manitoba,