Something From Nothing – An Event for Students

Something From Nothing – An Event for Students

With competition for media attention consistently growing, it can be difficult to get noticed. When you have limited resources, it’s all about crafting the right message and getting it out to the right people.

Something From Nothing is a CPRS Manitoba event geared towards students, aiming to facilitate a conversation around the use of modern communication techniques to create new organizations or campaigns with little to no budget.

It’s a guided panel discussion where students are free to grab some food and ask our panelists questions about how they were able to use the tools and tactics of today to start their successful companies and campaigns.

We are very excited to announce our four panelists:

Chloe Chafe – Co-Founder of Synonym Art Consultation
Andrew Eastman – Co-Founder of Synonym Art Consultation
John McDonald – Principal and CEO of Metric Marketing
Rachelle Taylor – President of Prairie Yogi

Registration begins at 5:30 p.m. and the panel starts at 6 p.m. The panel discussion will last about 45 minutes.

Entry is only $5, and food is provided! Pay at the door.

Can’t wait to see you there!

About our fantastic panelists:

Rachelle Taylor is a creative soul with a business mind. A graduate of the Creative Communications program, Rachelle has used her love of the written word combined with her knowledge of digital media landscape to create community, build business, and share inspiration.

As President of Prairie Yogi Inc, Taylor creates epic experiences, yoga festivals, and retreats, including Prairie Love Festival and SNOWFLAKE winter wellness retreat. She offers digital PR and creative services through her company Taylor’d Communications and teaches the marketers of tomorrow as an instructor for the University of Winnipeg’s PACE program.

Taylor was recognized for her contributions to the yoga and business communities as Women of Distinction Award recipient in 2014.

Website: http://www.prairieyogimagazine.com/
Twitter: @PrairieYogi | @RachelleLTaylor

John McDonald is the Principal and CEO of Metric Marketing John earned a Bachelor of Commerce with majors in accounting and marketing from the University of Manitoba. Graduating in 1994, John joined his father’s corporate travel business and over 12 years doubled its size and eventually sold the company to a large global travel company. John learned extensive sales, operations, financial and human resource tactics during his tenure with this service business. Along the way he learned the true meaning of service and customer satisfaction. John started Metric Marketing in 1999 and has been pivotal in the focus and growth the company has experienced to date.

Website: http://metricmarketing.ca/
Twitter: @jmcdonald99

Synonym Art Consultation is a local arts initiative in Winnipeg, Manitoba founded by Chloe Chafe and Andrew Eastman. Synonym provides meaningful employment to artists and celebrates art and culture with unique, inclusive, community-minded events that serve as safer spaces for diverse communities. Since its inception in 2013, Synonym has curated and facilitated over 150 art installations and events in various venues across the city. Currently, their main programming revolves around The Tallest Poppy Residency Program, monthly afterparties every first Friday of the month at The Tallest Poppy, and their annual mural and culture festival, Wall-to-Wall.

Website: http://www.synonymartconsultation.com/
Twitter: @synonymart

Donor Communications: Why They Give

Donor Communications: Why They Give

CPRS Manitoba Presents ‘Donor Communications: Why They Give’

CPRS Manitoba will host an upcoming lunch and learn event on Thursday, Feb. 23 at The MET with Julie Mikuska sharing her expertise as a fundraising consultant.

“It’s not about you,” she says, “and it’s not about the money.”

According to the results of the recent professional development survey administered by CPRS Manitoba, donor communications are of great interest to members.

As modern communicators, we look forward to gathering plenty of insights through a discussion of the following.

“Communicating with donors requires an understanding of why people give,” muses Julie. “Once you understand, you will write in a way that appeals to those who are interested in your cause, brings them on board with you, and keeps them on board.”

About Julie Mikuska

Julie Mikuska is principal of Mikuska Group, a consulting firm in partnership with her twin, Laura. Together they have helped many organizations in the social impact and cultural sectors enhance their communications, fundraising, and governance. Before joining Mikuska Group in 2011, Julie spent 23 years at the University of Manitoba in External Relations, including managing communications for the $237 million Building on Strengths Campaign and most recently as executive director of the Alumni Association. She is an advocate for mental health and the removal of stigma around mental illness, and enjoys travel (especially cruises), golf, and cheering on the Winnipeg Jets.

Agenda

  • 11:30 a.m. to 11:45 a.m. Registration & Networking
  • 11:50 a.m. to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
  • 12:30 to 1:15 p.m. Presentation by Julie Mikuska, including questions from the attendees

Attire

  • Business Casual

Tickets

  • Members: $35.00
  • Guests: $55.00
  • Student Members: $20.00
  • Student Guests: $25.00
  • Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is February 21, 2017 at 9 a.m.

View our cancellation policy here.


The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

Brews & News with CPRS MB

Brews & News Feb 8, 2016

Our first Brews & News event of 2017 will be on Wednesday, February 8 from 5:30-7pm at Forth (171 McDermot Avenue)!

Join us to chat about what’s making news this week (Trump, obviously, but is there anything else? What about Trudeau’s broken election promise?).

Our mentorship coordinators will also be on hand for a casual discussion about the CPRS MB mentorship program, should you be interested. What works, and what doesn’t? We want to hear from you, as modern communicators, including members, peers, and students.

What: Brews & News with CPRS MB
Where: Forth (171 McDermot Avenue)
When: Wednesday, February 8, 5:30 to 7 p.m.

Calling All Communicators!

Winnipeg Art Gallery \\ Photo by AJ Batac-flickr
Winnipeg Art Gallery // Photo by AJ Batac-flickr

CPRS Manitoba Wants Your Nominees for the 10th Annual Manitoba Communicator of the Year Awards

The Canadian Public Relations Society, Manitoba Chapter is excited to announce that nominations are now open for the 10th Annual Manitoba Communicator of the Year (MCOY) Awards.

Celebrating excellence in communications, the MCOY award honours individuals and organizations whose work in public relations or communications has had a significant impact in the community.

View the nomination guidelines here.

2017 Award Categories

There are three MCOY Award categories open for nominations:

Small Campaign Award (Budgets less than $20,000) [nomination form]
Large Campaign Award (Budgets greater than $20,000) [nomination form]
Crowning Achievement Award [nomination form]

The Small and Large Campaign Awards are open to Manitoba practitioners in business, government, non-profit and community organizations whose efforts in the past two years (January 1, 2015 – December 31, 2016) have resulted in a greater understanding of a specific issue, successful promotion of a cause, expert management of a crisis, or the public’s acceptance of an organization’s mandate. The accompanying budget levels of each award category ensure nominees are evaluated on a level playing field against their peers.

The Crowning Achievement Award is open to a Manitoba practitioner who has made a substantial contribution to or an outstanding achievement in the field of public relations or communications over the course of their career.

Nominees do not have to be professional communicators or CPRS members to be eligible for a MCOY award.

The MCOY award will be presented at a gala evening on April 20, 2017. Further details will be announced shortly.

A Golden Age for Communicators: PR and Brand Development Today

A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley
A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley

When it comes to branding, public relations is a valued tool in the overall process. Now more than ever public relations is integral to brand strategy. Yet, Ron Greasley, Senior Strategist at Deschenes Regnier, a full-service marketing, design, and communications firm in Winnipeg, recalls a time when public relations was not part of campaign development.

With 25 years of agency experience under his belt, Ron has witnessed the evolution of public relations in relation to branding.

Join CPRS Manitoba for a lunch & learn event on Tuesday, Jan. 24 as Ron shares his insights regarding the introduction of the paid, earned, shared, and owned (PESO) media model to public relations, the renaissance of PR in multimedia campaigns, and what this means for modern communicators like you.

About Ron Greasley

Senior Strategist at Winnipeg’s Deschenes Regnier, Ron Greasley has 25 years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. “Every day, every campaign, every solution is different and that’s what makes the work fun,” he says.

Agenda

11:30 a.m. to 12 p.m. Registration & Networking
12 to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
12:30 to 1:15 p.m. Presentation by Ron Greasley, including questions from the attendees

Attire

Business Casual

Tickets

Members: $35.00
Guests: $55.00
Student Members: $20.00
Student Guests: $25.00
Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is January 20, 2017 at 4 p.m.

View our cancellation policy here.

The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

Holly Jolly Holiday Mixer

Holly Jolly Holiday Mixer

Christmas comes but once a year, let’s get together for some holiday cheer!

Celebrate the holiday season with your friends from CPRS Manitoba, IABC Manitoba, and the Ad Association of Winnipeg! This year we’ll be celebrating the holiday cheer at RUDY’S EAT AND DRINK at 375 Graham Ave. 5:30 p.m. to 8:30 p.m.

**Please consider bringing a non-perishable food item as donation for Winnipeg Harvest as we try to spread some Christmas cheer and smiles for those who may be without this season.**

Where: Rudy’s Eat and Drink
When: Wednesday, December 14, 2016
Time:
5:30 p.m. to 8:30 p.m.
Admission:
$10 dollars

Registration Deadline: Monday, December 12, 2016 | Register online here

Brews ‘N News: US Election

brews-n-pr-news-us-elections

Are you a US election news junkie? Join us for a late-night meetup to connect, share opinions, and follow the televised results. Of course, live tweeting @CPRSManitoba is encouraged.

What: Brews ‘N News: US Election edition
When: Tuesday, November 8, 2016
Time: 8:00 pm
Where: King’s Head Pub (120 King St.)

Admission: Free *

Our thanks to Matthew TenBruggencate for coordinating this event with CPRS Manitoba.

Hope to see you there! Questions? Please email events@cprs.mb.ca.

* Note that attendees will be responsible for their own food & beverage costs.

The Inside Track: Publicizing the Historic NASCAR Victory of Winnipegger Amber Balcaen

Amber Balcaen and Michelle Bailey
Amber Balcaen and Michelle Bailey at the Goldeyes game on Labour Day where Amber threw the first pitch

On August 27, 2016, in Radford, Virginia, Winnipeg racecar driver Amber Balcaen became the first Canadian woman to win a NASCAR sanctioned race in the USA. Moments after her big win, Amber was buried by media requests coming in from all over North America, particularly from local news outlets who knew she was coming home in less than 24 hours. With no money to hire someone and in need of instant help, Amber reached out to Michelle Bailey to develop a “fly by the seat of your race suit” tailored communication strategy.

Using Twitter, Facebook, Instagram, and even leaning on the good old fashioned phone line to manage the onslaught, Amber spent the next 10 days conducting media interviews, attending events such as throwing the first pitch at a Goldeyes game, meeting the Mayor, answering questions on American call-in shows, and being the first person to conduct carpool karaoke with a local radio station. There were 14 appearances on Day 1 alone. Between Michelle managing the never-ending requests and working on opportunities for even further exposure, to Amber giving it her all to keep up with the demands, success was evident.
It was a full-on marathon for both Amber and Michelle, and the publicity went viral daily. It was an incredible ride. Now, the challenge moving forward? How to keep up the momentum in preparation for the 2017 race season, learning from what worked and what went slightly sideways in 2016?

Join Michelle Bailey as she discusses all this and more on Wednesday, November 2, 2016 at a luncheon to be held at The Metropolitan Entertainment Centre.

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CPRS KICK-OFF MIXER

cprs-fall-mixer-sep-29-coffee-cocktails-poster

Make a Whole Latte Connections at CPRS Manitoba’s Fall Kick-Off Mixer!

When: Thursday, September 29th, 2016, from 7:00pm to 9pm
Where: Fools & Horses, 379 Broadway, Winnipeg MB R3C 0T9
Tickets: $10.00 (via Eventbrite)

Celebrate National Coffee Day with “coffee cocktails” (cash bar) and CPRS Manitoba. Whether you’re a student, budding PR or communications practitioner, or you’ve been at it for decades, the CPRS Fall kick-off mixer is the place to caffeinate, meet up, and mingle.

*It’s also your chance to win an exciting door prize of a $100 VISA gift card, sponsored by PHARMASAVE!*

Register by Monday, September 26th, 2016.

Thank You from Mark Ragan

Thank you to everyone who was able to make it to the CPRS Manitoba event with Mark Ragan in late June. We had 130 people attend to make it our most successful professional development event ever! The event was a trending Twitter topic for the entire morning. And your enthusiasm and feedback was inspiring!

Below, please see a message that Mark asked us to share with you. Again, thanks for attending, and CPRS Manitoba will see you in the fall!


Hi there,

It was wonderful seeing you last week (thank you to the CPRS Manitoba members for hosting us!). You made me feel like a real celebrity for the first time in my life! It was immensely flattering—and touching. I’ll never forget the sincere warmth of your welcome to Canada.

If you left feeling as inspired and motivated as I did, and you feel you need more training or want to bring me to your organization or team, please email my stateside colleague, Keri Gavin at kerig@ragan.com. Let her know a bit more about your needs. She’ll be happy to work with you to craft a customized training session or speaking engagement with me.

Thanks again for your amazing welcome and your enthusiastic questions. I’m still babbling about you to my Ragan people here in Chicago.

Mark Ragan

P.S. Please connect with me on LinkedIn, if you haven’t done so already!