A Golden Age for Communicators: PR and Brand Development Today

A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley
A Golden Age for Communicators: PR and Brand Development Today with Ron Greasley

When it comes to branding, public relations is a valued tool in the overall process. Now more than ever public relations is integral to brand strategy. Yet, Ron Greasley, Senior Strategist at Deschenes Regnier, a full-service marketing, design, and communications firm in Winnipeg, recalls a time when public relations was not part of campaign development.

With 25 years of agency experience under his belt, Ron has witnessed the evolution of public relations in relation to branding.

Join CPRS Manitoba for a lunch & learn event on Tuesday, Jan. 24 as Ron shares his insights regarding the introduction of the paid, earned, shared, and owned (PESO) media model to public relations, the renaissance of PR in multimedia campaigns, and what this means for modern communicators like you.

About Ron Greasley

Senior Strategist at Winnipeg’s Deschenes Regnier, Ron Greasley has 25 years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. “Every day, every campaign, every solution is different and that’s what makes the work fun,” he says.


11:30 a.m. to 12 p.m. Registration & Networking
12 to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
12:30 to 1:15 p.m. Presentation by Ron Greasley, including questions from the attendees


Business Casual


Members: $35.00
Guests: $55.00
Student Members: $20.00
Student Guests: $25.00
Life Members: Complimentary

Please note that these ticket prices do not include fees.

The registration deadline is January 20, 2017 at 4 p.m.

View our cancellation policy here.

The Modern Communicator

CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.

Holly Jolly Holiday Mixer

Holly Jolly Holiday Mixer

Christmas comes but once a year, let’s get together for some holiday cheer!

Celebrate the holiday season with your friends from CPRS Manitoba, IABC Manitoba, and the Ad Association of Winnipeg! This year we’ll be celebrating the holiday cheer at RUDY’S EAT AND DRINK at 375 Graham Ave. 5:30 p.m. to 8:30 p.m.

**Please consider bringing a non-perishable food item as donation for Winnipeg Harvest as we try to spread some Christmas cheer and smiles for those who may be without this season.**

Where: Rudy’s Eat and Drink
When: Wednesday, December 14, 2016
5:30 p.m. to 8:30 p.m.
$10 dollars

Registration Deadline: Monday, December 12, 2016 | Register online here

Thinking about accreditation?

Accredited in Public Relations

Accreditation is a voluntary certification program for public relations professionals that is administered by the national body of the Canadian Public Relations Society and identifies practitioners who have depth of experience and competence in the professional practice of public relations.

Earning the Accredited in Public Relations (APR) designation demonstrates professionalism and is tangible evidence to the public that you have demonstrated a high level of knowledge, skills and abilities in the area of public relations. It is for this reason that many organizations and corporations specifically seek public relations professionals with the APR designation.

Those who are interested may want to view this PDF. In it, you’ll find the top 10 reasons for gaining an APR designation, information about the process involved, what’s needed to prepare, key dates and more.

For more information, email us at info@cprs.mb.ca.

Public relations volunteers needed for WE Day

The movement of our time, WE Day, is coming to Manitoba on Friday, November 18th 2016! WE Day will be held at the MTS Centre where we will celebrate and inspire a ­­­generation of young people leading local and global change.

WE Day combines the energy of a live concert with the inspiration of hearing remarkable stories of people leading change. WE Day brings together world-renowned speakers and performers with tens of thousands of youth to celebrate the power young people have to change the world. Students can’t buy a ticket to WE Day – they earn it through service by participating in one local and one global action.

WE Day attracts some of the biggest media outlets in Manitoba and they would love the support of PR, communications and journalism students and professionals to volunteer their time for what is sure to be an incredible day! Some notable celebrities and guest speakers that will be joining us at this years’ event include – Tyler Shaw, Rick Hanson, Paula Abdul, Hedley and many more!

Role Description

The WE Day Public Relations (PR) team works year-round to raise awareness about WE Day. The team engages with local and national media outlets and journalists leading into each WE Day event to help share the WE Day story and provide press in attendance with an impactful experience. WE Day press activities vary with each WE Day, but can include press conferences, red carpets, and interviews with students, celebrities and spokespeople. For more information on WE Day and to view our recent announcements, please visit weday.com/press.

As a Public Relations volunteer at WE Day you will work closely with the PR team to support the seamless execution of media activities. You will gain valuable experience in a fast-paced, live event environment. The team is looking for volunteers who are professional and friendly, mature and responsible, with strong problem-solving skills and events experience. A background in public relations through a school program or work experience is preferred.


  • Provide support to the PR team in executing media activities
  • Ensure media have a smooth and seamless experience
  • Specific roles range from hosting media throughout the day, supporting media registration, overseeing different press stations within the venue, and assisting with additional media activities (your role will be assigned to you at training)


Wednesday, November 16th 5:00 – 8:00 pm, MTS Centre

WE Day

Friday, November 18th 7:30 am- 2:15 pm, MTS Centre

Apply Now

Those interested in volunteering can contact Alea Clark, Volunteer Recruitment and Crowd Pumper Coordinator, WE Day, directly at alea.clark@we.org.

Brews ‘N News: US Election


Are you a US election news junkie? Join us for a late-night meetup to connect, share opinions, and follow the televised results. Of course, live tweeting @CPRSManitoba is encouraged.

What: Brews ‘N News: US Election edition
When: Tuesday, November 8, 2016
Time: 8:00 pm
Where: King’s Head Pub (120 King St.)

Admission: Free *

Our thanks to Matthew TenBruggencate for coordinating this event with CPRS Manitoba.

Hope to see you there! Questions? Please email events@cprs.mb.ca.

* Note that attendees will be responsible for their own food & beverage costs.

The Inside Track: Publicizing the Historic NASCAR Victory of Winnipegger Amber Balcaen

Amber Balcaen and Michelle Bailey
Amber Balcaen and Michelle Bailey at the Goldeyes game on Labour Day where Amber threw the first pitch

On August 27, 2016, in Radford, Virginia, Winnipeg racecar driver Amber Balcaen became the first Canadian woman to win a NASCAR sanctioned race in the USA. Moments after her big win, Amber was buried by media requests coming in from all over North America, particularly from local news outlets who knew she was coming home in less than 24 hours. With no money to hire someone and in need of instant help, Amber reached out to Michelle Bailey to develop a “fly by the seat of your race suit” tailored communication strategy.

Using Twitter, Facebook, Instagram, and even leaning on the good old fashioned phone line to manage the onslaught, Amber spent the next 10 days conducting media interviews, attending events such as throwing the first pitch at a Goldeyes game, meeting the Mayor, answering questions on American call-in shows, and being the first person to conduct carpool karaoke with a local radio station. There were 14 appearances on Day 1 alone. Between Michelle managing the never-ending requests and working on opportunities for even further exposure, to Amber giving it her all to keep up with the demands, success was evident.
It was a full-on marathon for both Amber and Michelle, and the publicity went viral daily. It was an incredible ride. Now, the challenge moving forward? How to keep up the momentum in preparation for the 2017 race season, learning from what worked and what went slightly sideways in 2016?

Join Michelle Bailey as she discusses all this and more on Wednesday, November 2, 2016 at a luncheon to be held at The Metropolitan Entertainment Centre.


2016 PACE Student Scholarship

PACE Scholarship-Natalie Geddes
Natalie Geddes, PACE recipient (left) of the Public Relations, Marketing and Communications program was awarded the CPRS $500 scholarship

Congratulations to this year’s recipient of the PACE Scholarship! Natalie Geddes was awarded at the U of W’s convocation ceremony on Oct. 14.

This annual $500 scholarship is presented by CPRS Manitoba to the University of Winnipeg student who achieves the highest mark in PR in the Professional, Applied and Continuing Education (PACE) program at The University of Winnipeg.

Thank You from Mark Ragan

Thank you to everyone who was able to make it to the CPRS Manitoba event with Mark Ragan in late June. We had 130 people attend to make it our most successful professional development event ever! The event was a trending Twitter topic for the entire morning. And your enthusiasm and feedback was inspiring!

Below, please see a message that Mark asked us to share with you. Again, thanks for attending, and CPRS Manitoba will see you in the fall!

Hi there,

It was wonderful seeing you last week (thank you to the CPRS Manitoba members for hosting us!). You made me feel like a real celebrity for the first time in my life! It was immensely flattering—and touching. I’ll never forget the sincere warmth of your welcome to Canada.

If you left feeling as inspired and motivated as I did, and you feel you need more training or want to bring me to your organization or team, please email my stateside colleague, Keri Gavin at kerig@ragan.com. Let her know a bit more about your needs. She’ll be happy to work with you to craft a customized training session or speaking engagement with me.

Thanks again for your amazing welcome and your enthusiastic questions. I’m still babbling about you to my Ragan people here in Chicago.

Mark Ragan

P.S. Please connect with me on LinkedIn, if you haven’t done so already!

Brand Journalism with Mark Ragan: Schedule

CPRS Manitoba is looking forward to seeing you tomorrow at our professional development event, Brand Journalism with Mark Ragan. Our detailed schedule for the event is below.

7:30 a.m. – Registration and breakfast
8:10 a.m. – Brief opening remarks during breakfast
8:30 a.m. – Start of session
10 a.m. – Break (15 minutes)
11:30 a.m. – End if session

Announcing the 2016/17 Board of Directors

CPRS Manitoba is pleased to announce the 2016/17 Board of Directors. This year’s slate was elected at on May 26 at the annual general meeting.

Conor Lloyd*

Past President
Tamara Bodi*

Susan Harrison*

David Hultin, APR

Tammy Sawatzky

David Hultin, APR

Chris Albi

Samantha Lapedus, Jennifer Pawluk, Arpita Goala

Jack Rach, Katrina Sklepowich, Arpita Goala

Renée Barclay, Janine Harasymchuk**

Professional Development/Communications
Melissa Matias

Student Liaison
Matthew Alcock, Red River College

*The positions of President, Vice-President, and Past-President are entering the first of a two-year term.

**Janine Harasymchuk was appointed as co-chair of the CPRS Manitoba Mentorship Program by elected members of the board. After the slate had been distributed, Janine put her name forward to join our board to support Renée as a co-chair for Mentorship. Since the deadline was missed for the AGM we were not able to include her on the slate, which is why the board voted to add her in a supporting role.