When it comes to branding, public relations is a valued tool in the overall process. Now more than ever public relations is integral to brand strategy. Yet, Ron Greasley, Senior Strategist at Deschenes Regnier, a full-service marketing, design, and communications firm in Winnipeg, recalls a time when public relations was not part of campaign development.
With 25 years of agency experience under his belt, Ron has witnessed the evolution of public relations in relation to branding.
Join CPRS Manitoba for a lunch & learn event on Tuesday, Jan. 24 as Ron shares his insights regarding the introduction of the paid, earned, shared, and owned (PESO) media model to public relations, the renaissance of PR in multimedia campaigns, and what this means for modern communicators like you.
About Ron Greasley
Senior Strategist at Winnipeg’s Deschenes Regnier, Ron Greasley has 25 years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. “Every day, every campaign, every solution is different and that’s what makes the work fun,” he says.
11:30 a.m. to 12 p.m. Registration & Networking
12 to 12:25 p.m. Greetings from CPRS Manitoba, Lunch, and Introduction of Speaker
12:30 to 1:15 p.m. Presentation by Ron Greasley, including questions from the attendees
Student Members: $20.00
Student Guests: $25.00
Life Members: Complimentary
Please note that these ticket prices do not include fees.
The registration deadline is January 20, 2017 at 4 p.m.
View our cancellation policy here.
The Modern Communicator
CPRS Manitoba board members chose “The Modern Communicator” as a professional development theme for 2016/17, because we believe in mastery, we believe in innovation, and we believe in integrity when it comes to the 21st-century practice of public relations.