Making Communications Accessible

Join CPRS Manitoba as we delve into the ‘how’ of making communications accessible in your organization.

About this Event

The Accessibility for Manitobans Act has changed the way organizations are required to present information. It’s communicators, PR professionals and human resources departments that are leading and implementing changes. It’s important that all organizations large and small embrace this change.

Have you been wondering where to start? And how? Have you begun updating your practices, but want to do more?

Whether it’s on your digital and public-facing platforms, from a customer service standpoint, or employee standards, you’ll walk away with clear direction and takeaways as to how you can make your organization’s communications tools accessible to everyone. Plus, we’ll hear from the Canadian Museum for Human Rights about what they’re doing to increase accessibility on their digital platforms.


Accessibility for Manitobans: Everyone Benefits

Yutta Fricke, Executive Director – Manitoba Disabilities Issues Office

Yutta’s presentation has been specifically crafted to inform public relations professionals and those who work for Manitoba organizations about how new accessibility laws affect public expectations.

  • What is the Accessibility for Manitobans Act? And how does it impact employment standards and customer service requirements?
  • How to identify and overcome barriers to accessibility
  • What you can do in your own organization – practical ways of enhancing accessible communications.

Accessibility at the Canadian Museum for Human Rights

Scott Gillam, Manager, Digital Platforms – Canadian Museum for Human Rights

Over the last decade, the Canadian Museum for Human Rights has developed into one of the most accessible museums in the world. This presentation will provide perspectives and insights into the use of technology and inclusive design in the context of storytelling and experience design at the museum.

Scott Gillam is the leader of digital experience design & storytelling at the Canadian Museum for Human Rights with a focus on emerging technology; software development, websites, enterprise content management, mobile, AR, VR, and in-gallery digital installations.

The event location is wheelchair accessible. If you have any specific accommodation needs please contact us at at least 72 hours before the event to ensure availability. 


Thu, March 5, 2020
7:30 AM – 9:30 AM CST
Winnipeg Winter Club,
200 River Avenue, Winnipeg, MB R3L 0B2
To book your tickets Click here

Holiday Mixer + Social Event: 2nd Annual Nutcrackers & Networking – December 4, 2019

CPRS Holiday Mixer

CPRS Manitoba and IABC Manitoba invite you to join us for our annual holiday mixer and social event: Nutcrackers & Networking!



Wednesday, December 4, 2019

5:30 – 8 p.m.

Royal Winnipeg Ballet

380 Graham Avenue

Drinks, appetizers, door prizes and festive fun! Mix and mingle with fellow communicators, make new connections, and celebrate the holiday season.

Tickets $28 each.

Ticket price includes appetizers and one drink ticket. A cash wine and beer bar will also be available.

To book your tickets Click here


Election Reflection – Brand, Negativity, Public Opinion and Why it Matters – November 15, 2019

Join us for a panel discussion with experts as we take a deep dive into communications across the political landscape.

About this Event

With the provincial and federal elections behind us, Manitobans have experienced their fair share of political campaigns. Communications, branding, and public relations are no strangers to the political world and comprise essential elements of all campaigns – political or not.

We all know too well that these campaigns can be far from positive. But when do they cross the line in the court of public opinion? When do the spokespeople go too far and affect the brand and ultimately public perception of leaders and parties? And what do you do afterwards? What steps can you do beforehand? These questions and dilemmas are faced by communications professionals every day, across all industries.

Join us as moderator Adam Dooley, President of Dooley PR & Marketing leads a dynamic panel discussion.

The panelists:

Mary Agnes Welch – Principal, Probe Research

David Leibl – Communications strategist & Principal of Guidepost Strategies

Michelle Finley – Veteran communications professional and community leader

We’ll take a deep dive into:

  • Message framing and the best way to do it.
  • How your spokesperson is connected to your brand and more importantly, your audience.
  • Responding to the media – do you always have to?
  • Public pressure and how to respond honestly while maintaining brand position.


Friday, November 15, 2019
7:30 AM – 10:00 AM CST

The Met, 281 Donald Street
Winnipeg, MB R3C 1M9

To book your tickets Click here


Join us for our first Brews & News of the season as we chat everything you’ve ever wanted to know about accreditation but were afraid to ask – October 8, 2019










At this casual get-together, we’ll cover the details of the year-long accreditation process that will test your proficiency in all areas of public relations and communications.

If you’re a mid-level public relations pro wanting to take your career to the next level, you’re invited to join us to learn about the value of achieving the Accredited in Public Relations (APR)® designation.

Current APRs are encouraged to join us to share their accreditation journey with practitioners who are considering the challenge.

We’ll also present an overview of the APR maintenance program, which demonstrates commitment to continued training, development and leadership in public relations, ensuring the APR designation retains its relevancy and value in our ever-changing profession.

The APR has been a respected measure of professional experience and competence in the PR field for more than 50 years. Once earned, it distinguishes you as being committed to the highest professional standards.

APRs earn 0.5 maintenance units for attending this event.

Are you ready to take your career to the next level?


Tuesday, October 8, 2019
6:00 PM – 8:00 PM CDT
Smith, 75 Forks Market Road
Winnipeg, MB R3C OA2
Register now

Please note that admission is free, but food and beverage costs are the responsibility of the attendees.

CPRS Manitoba Fall Mixer – September 24, 2019

You’re Invited!


CPRS Manitoba is pleased to invite you to our fall mixer and networking event.

Join us at Brazen Hall Kitchen & Brewery

This is a perfect opportunity to connect with public relations and communications professionals working in a variety of industries throughout the city. Members and non-members welcome!

Cash bar available.


Tuesday, September 24, 2019

5:00 PM – 8:00 PM CDT

Brazen Hall Kitchen & Brewery

800 Pembina Highway

Winnipeg, MB R3M 2M7

Register now


Notice of the Annual General Meeting of the Canadian Public Relations Society Manitoba


Register here

Read the Annual Report

You’re invited to CPRS Manitoba’s Annual General Meeting on June 6, 2019 from 5:00 to 6:15 p.m. in the auditorium at Red River College, 160 Princess Street, Winnipeg.

Please join your fellow CPRS Manitoba members for a wrap-up of the past year’s activities, a preview of the plans for the coming year, and refreshments. The AGM will be followed by an informal networking event at The King’s Head Pub.

AGM Agenda:
• Call to order
• Approval of the minutes of the 2017/2018 CPRS MB Annual General Meeting
• Approval of the audited financial statements for the year ending April 30, 2019
• Approval of reports of the Board of Directors (report to follow)
• Elections of the 2019/2020 Board of Directors (slate to follow)
• Other business that may come before the meeting
• Adjournment

We will be holding elections for prospective CPRS Manitoba board members for the 2019/2020 fiscal year.

The positions of President and Past-President are all entering the second year of two-year terms, and are not up for election. The position of Vice-President is entering the second of a two-year term, and is not up for election. All other positions are one-year terms and are up for election. 

While only CPRS members can vote at the AGM, everyone is welcome to attend, so please register and join us at the meeting. Afterwards, we’ll move over to The King’s Head Pub to continue networking, and to enjoy food and drinks!

Vote by Proxy
Can’t make our AGM? You may assign your vote for the 2019 CPRS Manitoba AGM to another voting member (proxy) by downloading the 2019 proxy form. Complete and sign the form — then delivering it one of three ways. By:

1 Emailing it to no later than Monday, June 3, 2019;
2 Mailing to CPRS Manitoba, P.O. Box 441, Stn. Main, Winnipeg, MB R3C 2H6. Must be received no later than Monday, June 3, 2019, OR;
3 Giving your proxy to another member who will physically bring it to the AGM on your behalf.

(a)Voting on board matters by proxy
Any board member can assign their proxy to another board member by email or in writing, for the purpose of voting on matters at any board meeting.

The board member can assign their proxy for a specific item or items, or they can assign their proxy for all votes to take place at the board meeting.

About CPRS and CPRS Manitoba:
Since 1948, the Canadian Public Relations Society (CPRS) has been the leading professional organization for communicators across the country. The Manitoba chapter is one of 14 member societies in Canada and nationally, CPRS has a network of more than 1,800 members. Follow @CPRSManitoba and #cprsmb on Twitter for event information and live tweeting, PR information and news. Please also like us on Facebook at

Call for 2019/2020 CPRS Manitoba Board Candidates

CPRS Manitoba is looking for dedicated and keen public relations and communications professionals to lead our Manitoba chapter from June 2019 to May 2020. Join the CPRS Manitoba Board of Directors and gain new skills, work alongside other PR professionals, and contribute to the advancement of our profession in Manitoba.

Our chapter provides professional development, networking opportunities, accreditation program support, awards and scholarships to members and the community.

Currently, we are in need of candidates interested in the following positions: Social Media, Website Management, Membership, Graphic Design, and Communications.
CPRS Manitoba Board of Directors

For more information on the positions available on the CPRS Manitoba board of directors, please click here for the attached document.

The positions are:


President — Not vacant; entering second year of two-year term

Past-President – Not an elected position

Vice-President – Not vacant; entering second year of two-year term







Sponsorship & Strategic Partnerships

Professional Development



Other board roles:

Student Liaisons (two positions: RRC and UW Nominations and elections are run separately and coordinated with the academic year of each institution.)

Most positions will serve one-year terms as members of the CPRS Board of Directors. The president and vice-president each serve two-year terms. Board members must be current members of CPRS in good standing, or join CPRS within 10 days of being elected to the board.

The deadline for nominations for CPRS Manitoba board of directors is Friday, May 3, 2019 at midnight DCST.

If interested, please send your resume to to the attention of Conor Lloyd,
CPRS Manitoba Past-President and Chair of the nominating committee, and respond to the following questions:

  • Name:
  • Phone:
  • Email:
  • CPRS member since*:
  • Describe your leadership experience, or other relevant experience
  • Which board position most interests you? Please also identify a second position:
  • What would you bring to the CPRS Manitoba board in either role?

The nominating committee will review all nominations and based on their evaluation, assemble a slate of candidates for election by the members at the CPRS Manitoba Annual General Meeting on Thurs., June 6, 2019.

* Note that any non-member added to the slate of candidates and elected to the board will be required to join CPRS within 10 business days of the AGM.


2019 Manitoba Communicator of the Year Awards

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Read the event program

Every year since 2008, CPRS Manitoba has recognized and celebrated excellence in public communications with the Manitoba Communicator of the Year Award (MCOY).

The MCOY Award is CPRS Manitoba’s most prestigious public relations and communications award and honours practitioners, teams and organizations that lead the way in innovation, resourcefulness and creativity. It celebrates Manitoba businesses, government, non-profits and community organizations whose efforts within the previous year or two have resulted in greater understanding of a specific issue, successful promotion of a cause, expert management of a crisis, or public’s acceptance of an organization’s mandate.

This year, we are proud to recognize the following individuals:

Small Campaign
Matt Schaubroeck, Economic Development Winnipeg (Winnipeg Whiteout Street Party)

Large Campaign
Adam Dooley, Dooley PR (Dynacare Campaign)

Crowning Achievement
Executive Vice President, Marketing, ChangeMakers – An Argyle Company

We are thrilled to also recognize communications excellence in two additional categories as well as our latest Accredited member:

CPRS Manitoba / Red River College Student Award
Taylor Fenn

Life Member
Marlene Klassen, APR, LM

Accredited in Public Relations (APR)
Jason Small, APR

APR designation is a year-long process that acknowledges and measures an individual’s professional experience and competence in the field of public relations. It shows a person’s dedication and commitment to the high standards expected as public relations and communications professional.

Please be advised photographs will be taken at the event for possible use on the Canadian Public Relations Society (CPRS) – Manitoba website, in the press, CPRS marketing materials and all other publications. By attending this event, you authorize and consent to CPRS, and/or its associates, assistants or subcontractors to use and display your photograph or image (moving or still) in any publication, multi-media productions, display, advertisement, promotion or world-wide-web publication. By attending this event you release CPRS, its agents, officers, and employees from any and all claims and demands arising out of or in connection with the use of said photographs/images, including but not limited to, any claims for invasion of privacy or defamation

Thank you to our sponsors!

Large Campaign Award Sponsor:


Student Sponsors:


Print Sponsor:

Connecting with Confidence

Register here

Networking is tough. Connecting with confidence is the key to success in a community with Winnipeg’s unique characteristics: small, tight-knit, and filled with opportunity. It’s rewarding to learn how even seasoned professionals find networking a challenge.
Join us for a panel discussion and networking event featuring three guest speakers:

  • Theresa Oswald: CEO of Doctors Manitoba
  • Chris Albi: Instructor and Media Relations Professional
  • Carly Edmundson: Executive Director of Marketing & Communications, CentrePort Canada.

Light snacks provided. Little Brown Jug’s “1919” Beer is available at cash bar.

Come learn great tips from Winnipeg’s best networkers.


Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy

Register here (now with student discount)

On April 6, 2018, the unimaginable happened when the Humboldt Broncos bus collided with a semi-truck at a quiet remote intersection in northeast Saskatchewan. Sixteen of the twenty-nine people on the bus were killed – the remaining thirteen were left with lasting physical and emotional scars.

Worldwide media descended on Humboldt and thousands of shocked and saddened people from near and far inundated the team, families and community with heartfelt condolences, financial support and gifts.

The team’s volunteer directors were quickly overwhelmed and at wits end trying to support the families, manage the crisis and respond to questions – all while themselves grieving the loss of so many from their closely-knit team. No crisis plan existed; website and social media passwords were known only to people who were lost in the crash; families, fans, the community and the hockey world were demanding answers; hundreds of reporters were calling incessantly. The world was watching….

That was the situation that the team from Takt Communications stepped into when they began working with the Humboldt Broncos organization immediately after the crash. The tragedy and its aftermath became one of the most widely publicized stories in Canadian history and, almost a year later, continues to be actively covered by media organizations around the world.

Some of the take-aways from the presentation include:

  • Communications Triage – learn how the Takt team quickly determined communications priorities and assigned tasks under tight time constraints and with world’s media on the doorstep.
  • The Crisis Within the Crisis – learn how the lack of crisis communication plan and the dispersed group of grieving families greatly complicated crisis management efforts, and how this issue was overcome.
  • Keeping the World on Your Side – the hockey community came together in a huge way to support the Humboldt Broncos. Hear about the heartwarming outpouring of support from empathetic hockey fans from around the world and the challenges that were faced accommodating requests, managing the financial and in-kind gifts, and showing the appropriate gratitude.

About Grant Bastedo, APR:

Grant is travelling across Canada in 2019 sharing the lessons he and his team learned while managing the April 6, 2018 Humboldt Broncos crisis. His presentation “Staying Strong: Crisis management lessons learned in the midst of the Humboldt Bronco tragedy” will give you a behind the scenes look of what it’s like to deal with a major crisis and how Takt’s small team overcame seemingly insurmountable issues under intense time pressures.

After 28 years working in public relations and communications, Grant is no stranger to crisis management. However, nothing had prepared him for the magnitude and scope of this tragedy – every other crisis paled in comparison. Grant’s presentation shares insights, so others may be better prepared when they experience crisis situations.