CPRS Manitoba April luncheon: Assiniboine Park Conservancy’s capital campaign

Imagine a Place: A Vision for the Future of Assiniboine Park & Zoo

Speaker: Lorne Perrin, Vice-President of Marketing and Park Services, Assiniboine Park Conservancy
Topic: Capital campaigns

For more than 100 years, Assiniboine Park has been the jewel in the crown of Winnipeg’s regional park system. Designed in the style of Central Park in New York City, Assiniboine Park has offered a range of activities and services for thousands of Winnipeggers.

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And the 2012 MCOY winner is…


Scott Brown, True North Sports & Entertainment
selected as CPRS Manitoba’s Communicator of the Year

The Manitoba chapter of the Canadian Public Relations Society (CPRS) is pleased to announce that Scott Brown, Senior Director, Corporate Communications for True North Sports & Entertainment Limited, is the recipient of the 2012 Manitoba Communicator of the Year Award, which will be presented in Winnipeg at a special luncheon event on Tuesday, March 27, 2012 at the Hotel Fort Garry.

In a year with a new airport and spring flooding, arguably the biggest news story of 2011 in Manitoba was the return of the National Hockey League to Winnipeg. The media buzz and Winnipeg Jets fans’ appetite for information (and tickets) were at extremely high levels. From a media relations standpoint, the announcement of the return of the Winnipeg Jets, and the strategic rollout that followed—from the logo to the uniforms, the team name and tickets purchases—took place seamlessly.

“There’s no question that a great deal of rehearsal, planning, strategizing and thought had to happen behind the scenes,” said Siobhan Kari, president of CPRS Manitoba. “The media attention on the return of the Jets was enormous locally, nationally and internationally and the pressures to meet all requests must have daunting. Yet it was all handled professionally.”

“We thank the Canadian Public Relations Society for the recognition as the Communicator of the Year,” said Brown. “It was indeed a tremendous challenge to bring the National Hockey League back to Manitoba’s passionate hockey fans, not only on the communications front, but in all areas. We have been overwhelmed by the public’s support of the team and the organization, from the Drive to 13,000 to the unveiling of the logo and jersey to the vocal presence at not only every home game, but games away from MTS Centre as well. The return of the NHL has truly been a community success.”

CPRS Manitoba received two separate nominations to acknowledge Scott Brown with this award for work providing strategic communications while True North Chairman and Winnipeg Jets Governor, Mark Chipman, was the public face of the return of the Winnipeg Jets.

CPRS Manitoba established the Manitoba Communicator of the Year Award to honour individuals or organizations that have demonstrated excellence in public communications in business, politics, entertainment, non-profits, or the community at large. The Communicator of the Year was selected by a panel of senior CPRS Manitoba members and public relations professionals. Previous award recipients are Kevin Walters and Manitoba Homecoming 2010 (2011), Clare MacKay of The Forks North Portage Partnership (2010), Heather Plett of the Canadian Foodgrains Bank (2009) and inaugural winners Gail Asper and Kim Jasper for the Canadian Museum for Human Rights (2008).

Both the award recipient and all the highly qualified nominees demonstrated creativity and solid communications strategies. CPRS Manitoba is proud to be able to recognize the best in the profession.

The event is made possible through the generosity of principal sponsor, Marketwire.

Luncheon tickets can be purchased online at http://www.cvent.com/d/xcqlqn.

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CPRS Manitoba

As the leading professional association for communicators in the province, CPRS Manitoba includes members from corporations, public relations agencies, government departments and non-profits. Members represent a wide variety of fields, ranging from agriculture and health care, to financial services and manufacturing. On Twitter: @cprsmb, Online: cprs.mb.ca

For more information on the award, see cprs.mb.ca or contact Jason Permanand at jpermanand@gmail.com or 990-4310

The event is made possible through the generosity of principal sponsor, Marketwire.

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CPRS Manitoba February Luncheon

Government and Social Media: Excelling in Citizen Engagement

The City of Regina’s Philippe Leclerc on 20,000 Engaged Facebook Fans

Philippe Leclerc has helped make City of Regina a leader in North America on government-public engagement in social media. Today, the City of Regina Facebook page is nearly 20,000 members strong, and Philippe’s day-to-day operations and commitment to disseminating information to the public are largely why.

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WRHA’s Heidi Graham to talk patient safety, critical incidents & the media at January luncheon

Speaker: Heidi Graham, Winnipeg Regional Health Authority Director of Media Relations
Topic: Healthcare media relations

A patient a day. That’s how often it is estimated that someone dies in a Winnipeg hospital following an adverse event. Other patients suffer serious side effects when inadvertently given the wrong medication.

Are these medical mix-ups or the failings of our healthcare providers? Will someone be fired, or not? And how do you communicate these issues to patients, family, the public, media and internal audiences?

Learn how Heidi Graham, one of Winnipeg’s most prominent healthcare media relations professionals, handles the above at the January 18th CPRS Manitoba luncheon.

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Nominations now open for Manitoba Communicator of the Year Award

CPRS Manitoba is now accepting nominations for its fifth annual Manitoba Communicator of the Year Award (MCOY).

The prestigious award recognizes individuals or organizations that have demonstrated excellence in public relations and communications in business, politics, entertainment, a non-profit environment, or the community at large.

Past winners include Manitoba Homecoming 2012, led by Kevin Walters, and the Forks North Portage Partnership’s revitalization of the Forks, represented by Clare MacKay.

Deadline for 2012 MCOY applications is Friday, January 20, 2012.

For more information, and to submit a nomination application, visit the MCOY page.

Manitoba Recreational Trails Association seeking Communications/Marketing Director for board

The Manitoba Recreational Trails Association is seeking a Director with a background in communications and/or marketing to join their volunteer Board of Directors.

The Director will assist the organization and its partners in government and elsewhere in developing tourism initiatives for the Border to Beaches trail, promoting other unique sections of the Trans Canada Trail in Manitoba, and improving methods of communication with our local trail associations.

For more information, click here.

CAA’s Liz Peters to discuss the importance of earned media at CPRS MB’s November luncheon

Channeling the Media to Get Results

Speaker: Liz Peters, CAA Manitoba, Public and Government Affairs Manager
Topic: CAA’s Back to School Safety Assessment and Texting and Driving 101 awareness program

Join CPRS Manitoba for their November luncheon, where Liz Peters will present CAA Manitoba’s most recent public awareness programs, including the Back to School Safety Assessment and Texting and Driving 101, which was the organization’s most successful event in terms of earned media. Liz will also discuss why earned media and third-party relationships are so important for advocacy groups such as CAA.

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Volunteers needed for We Day and Friends of Gardens Manitoba

Free The Children are looking for enthusiastic and hard working media relations volunteers to assist in their PR & Publicity team during We Day. This year is Winnipeg’s 1st We Day, occurring on Wednesday, November 23, 2011 at the MTS Centre.

For more information on how to apply, click here (link downloads as a PDF).

For more information about We Day, visit www.weday.com
For more information about Free The Children, visit: www.freethechildren.com
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